Cosmetics has always been “a great hobby” for Anna Arbós Simorra. Knowing this, her friends asked her for beauty advice until, during the Covid-19 pandemic, this graduate in advertising and public relations decided to create the Glow by Anna profile on Instagram to also share her tricks with all the users of this social network. Within six months, the account had 10,000 followers. In view of the success of the profile and after being unemployed due to Covid-19, Arbós and a friend of hers created a multi-brand online store for cosmetic products the same year the pandemic broke out, in 2020.
In October of last year, this skinfluencer with more than 53,500 followers went one step further with the launch of her own cosmetics brand. “The market is very saturated, but I was missing certain products that are the ones I sell with Facegloss,” explains the entrepreneur, who was 28 years old at the time. She confesses that the name of the firm came to her “one day in the shower, which is where I have the big ideas.” The launch involved an initial investment of 250,000 euros, coming from savings, a private investor and a bank loan.
Facegloss works with a laboratory in Barberà del Vallès (Vallès Occidental) and markets its products through the brand’s online store. With headquarters in Barcelona and a team of seven people, Spain is the firm’s main market, although they receive orders from other European countries. Arbós wants to launch a website in Portuguese to conquer the Portuguese market and, later on, he plans to start selling through specialized physical stores.
In what will be her first full year of sales, 2024, the founder expects to invoice 1.5 million euros. All without the help of any incubator or accelerator.