in Order to keep pace with the times updating the brands and their logo, and now has German BMW chose to update their signature round logo with the blue and white ‘mill’ in the middle.
After more than 20 years with the same look of the logo, BMW has now announced how the new logo is going to look like.
the BMW brand has to now live up to today’s expectations and the visual style and fits better to the digital age, writes BMW in an international press release.
BMW Denmark reports that the new BMW logo’s will be used in all visual expressions for the future. The two-dimensional logo should signal openness and transparency – with the reduced use of colors and proportions,’ says.
It will therefore also say that the very appearance of the logos, who must sit on the cars will remain what we know today, while the new logo must be used as part of a new online visual identity.
In the two pictures below you can see the difference between the new and the old logo from the BMW.
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Article continues below pictures …
Here is the old more three-dimensional logo. Photo: J. Pelaez/Ritzau Scanpix
Here is the new and more translucent logo. Photo: BMW
It is the sixth time since the founding of BMW, that the germans have changed their logo. The new logo still has the blue and white pattern in the middle, which actually is the state of the Bavarian flag.
the Biggest change from the old to the new logo is, to the ring, where the BMW name stands in, has gone from being painted black to be transparent so you can see the background through the logo. How it looks, you can see in the picture above the article, where the new logo is the image of the concept car Concept i4.
another big change is that where it is now discontinued logo look more three-dimensional, it becomes more flat to look at. It was said to be better in relation to online use.
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