Flipflow, a startup that has developed a market analytics suite for companies, has closed an investment round for 900,000 euros led by Angels, Juan Roig’s investment company, and in which All Iron, Abac and Lanai Partners have also participated. .
Flipflow provides brands, manufacturers and distributors with a dashboard with accurate, actionable and real-time information about the status of their products, competitors and markets around the world so they can make better business decisions. The suite combines its collection capacity and its Business Intelligence platform with intensive use of artificial intelligence.
The company was founded in 2021 by Ricardo García (CEO), Ismael Gandarillas (CTO) and Mario Rodríguez (CSO), who have always been linked to the development of software for retail. Since its inception, they explain that the company has grown by triple digits annually “with its own resources and without receiving investment”, until now, having a presence in five countries and monitoring more than 50 markets.
Currently, Flipflow collects hundreds of millions of pieces of data daily, working with large brands and distributors in sectors such as food, consumer goods, fashion, pharmaceuticals and beauty. Thanks to the round, the startup has set out to accelerate its growth in the markets in which it already has a presence and will begin to go global. In addition, it will continue to develop its core technology, which is “differentiating from the competition.”
“We want to truly and globally impact decision-making in a sector that is one of the driving forces of the world and now we are much closer to making it possible thanks to traveling companions such as Angels, Abac Capital, All Iron and Lanai, who are going to give us much more than capital and are going to allow us to build something very big,” says Ricardo García.
“Technology and digitalization ‘per se’ in the company do not make sense, it has to add value, be differential and satisfy the 5 Components: Customer, Worker, Supplier, Society and Capital. This is what Flipflow, led by Ricardo García, is doing to revolutionize the real-time market data analysis industry,” underlines Pepe Peris, general director of Angels.
