Coinciding with the incorporation of the third generation into the family business, the Agustí Torelló Mata cavas closed the last year with an increase in volume of 6% (well above the 2% they had anticipated) and 12% in value compared to the previous year. . Billing of 5 million euros was reached and profits rose, according to its provisional closure, to 650,000 euros, with a staff of 24 workers.
Sales rose to 655,600 bottles: 536,800 of cavas (all of them from Guarda Superior) and 118,800 of wines protected by the Penedès DO. The company exports 120,400 bottles with DO Cava, 70% to European markets and 15% to the United States. Another 10,500 bottles correspond to wine exports to 35 countries.
Torelló grew 27% in exports in 2022, and 15% last year. Those responsible affirm that it is the result of their actions in both the Asian market (Singapore and Hong Kong) and the United States, incorporating Mexico as a new market for longer-aged cavas. They have also grown in the European market, with significant progress in the Nordic countries. The president, CEO and executive director Gemma Torelló assures that today they are “one of the healthiest, most solid and well-positioned companies in the market,” and adds that they have emerged “reinforced” from the ravages caused by the pandemic.
Its main sales channel is distributors (60%). Large stores represent 25%, and the rest are direct and wholesale customers. Their production capacity is about 700,000 bottles, and they have a regular stock of about 2 million bottles. These cellars, run by Gemma and Àlex Torelló Sibill with the support of their father, yesterday presented the new corporate image and that of all their cellars, which have stopped being called Agustí Torelló Mata to change to Celler Kripta, which is the name of their first cava and the most iconic. They have been making it since 1978.
Àlex Torelló, CEO and technical director, stated that “what we do now is not a change, but rather making visible what we are, producers identified with the terroirs of the Penedès and with its native varieties as the only reference for the territory’s own identity.” Its market consolidation and expansion plan for the period 2022-2026 focuses on volume growth of 5% annually, and that in 2026 exports will reach 40% of total production. And until 2026 they announce 2 million in investments: one in new vineyards, viticulture and sustainability; 400,000 euros in improving production and digitalization and 600,000 in wine tourism actions and foreign expansion. All this with the incorporation of the new generation: the viticulture and oenology technician Marc Torelló as assistant to the winery and Sofia Torelló as export assistant for America and assistant to public relations.
