If there is something unquestionable in the world of two wheels, it is that the Vespa is not sold solely for its technology or its benefits as a scooter. Without a doubt, both are excellent… but just as excellent as dozens of competing models that equal or even surpass them. No, the Vespa is sold for something else. Because it is still a “cool” vehicle, because it is still a design object on two wheels and because driving it represents that “Italian way of life”, that Mediterranean way of living, with which -deep down- its owners dream.
At Piaggio they know this well and that is why they are in charge of always keeping this “fashion” aspect of their very famous motorcycle very present, commissioning famous designers or colorful “celebrities” with limited editions that immediately become coveted collector’s items.
