At first glance, having a birthday can have its good part and its bad part, if we refer to the image. Experiences enrich our lives, and a lot, but they are also reflected in the skin of our face. Now, these lines of expression can be transformed into something positive, because they are in charge of creating a living portrait that increases our beauty as we add experiences to it. They are the reflection of a positive attitude towards aging.

The change in our skin begins to show more after the age of 40, but luckily, there are multifunctional care products that can help us address the root causes of sagging, dark spots, and deep wrinkles. In other words, a high performance treatment to achieve a better looking, younger and also healthier skin, which helps us to form each expression in a total and authentic way.

This is something that Shiseido makes possible. It has taken a lot of research to come up with the perfect formula. In this case, one that combines neuroscience and scientific innovations to increase our skin’s responsiveness and support it at the cellular level. Therein lies the key to preserving your youth. And the Vital Perfection line was born with this firm objective.

Shiseido has found that there is a direct relationship between nerve cells and age. This is the conclusion that emerges from the innovative 3D method with which the firm’s researchers have been able to visualize the nerve fibers in the deep layers of the skin and confirm that their density decreases with age. For this reason, Shiseido has focused on the direct transmission of information from nerves to fibroblast cells in the skin and has developed technologies to improve neural communication.

Shiseido has included in its Vital Perfection line innovative ingredients such as Natsume extract, which blocks excess noise and therefore helps optimize the ability of nerve cells to detect and transmit information; Ashitaba extract, which helps protect skin cells from oxidative damage for smooth energy production and information transmission; and Phytoconnect, which promotes collagen production by activating sensory nerves and improving communication with fibroblast cells.

Through Lifeblood research, Shiseido has spent more than 20 years studying the skin’s vascular network that supports good blood circulation and has revealed that skin with strong, healthy blood vessels is firmer and generally more resistant to the signs of aging. aging such as wrinkles and dark spots. Until now, safflower extract was used for its ability to promote the renewal of collagen-producing cells, fibroblasts. But, thanks to extensive research, Shiseido has also discovered that safflower contains adenosine, capable of improving blood circulation, essential to provide the necessary nutrients for youthful skin. A promising double anti-aging action for women who want to recover visibly younger skin.

Vital Perfection also contains Odorikoso extract and Bulgarian rose water, which help intracellular recycling.

Added to all this is the stem cell technology used by Shiseido, which manages to combat the signs of aging on the skin with the desired “lifting” effect: a smoother and firmer appearance of the skin. This technology helps stabilize the power of two types of stem cells (dermal and fat), that is, it causes the cells to generate fibroblasts, which, in turn, provide a fundamental structure to lift the skin and help restore elasticity. .

No less necessary for the skin are proteins. Vital Perfection’s formula uses an exclusive complex that combines plant extracts (olive leaf, bupleurum root, fermented tea leaf and Japanese angelica root) with 4MSK, an ingredient also created by Shiseido to reduce stains and thus preserve the luminosity of the skin.

The first thing will be to choose the treatment that best suits your skin type. To do this, Shiseido has developed four different textures for each skin type: Uplifting and Firming Cream (for normal skin), Uplifting and Firming Cream Enriched (dry skin), Uplifting and Firming Day Cream SPF 30 (dry skin), Uplifting and Firming Day Emulsion SPF30 (combination skin) and also has a specific product for night, for optimal skin regeneration: Overnight Firming Treatment (for all skin types).

The second will be to complete the treatment with the application of other products intended for specific areas, such as Vital Perfection Uplifting and Firming Eye Cream, which visibly reduces wrinkles, flaccidity (which creates bags) and dark circles around the eyes. You will achieve a look with a firmer, smoother and more vibrant appearance. Used together with Uplifting and Firming Express Eye Mask, the result will be even better. Vital Perfection serum-infused eye patches visibly reduce the appearance of age-related fatigue.

One of the biggest challenges for women over the age of 40 is the force of gravity. You begin to notice a loss of definition, especially in the lower half of the face. Wrinkles, especially around the mouth, and sagging in the facial contours are usually the biggest skin concerns.

To tighten, firm and illuminate the lower part of the face are the repairing properties of watercress. LiftDefine Radiance Serum helps to redefine the facial contours and neck. It is formulated with 4MSK, which helps reduce dark spots and provides luminosity. The serum optimizes skin temperature and microcirculation to boost the regeneration process, reduces the appearance of smile lines caused by sagging, and inhibits melanin production that causes blemishes and/or uneven skin tone.

Using treatment formulas that feature key ingredients like pure retinol, a form of Vitamin A that helps improve firmness, can achieve a more rejuvenated appearance on our faces. But it’s not worth the retinol in any way. Extensive research revealed its instability and brittleness when exposed to light and oxygen, so Shiseido developed a special airtight container: highly effective, stabilized pure retinol. This is how Vital Perfection Intensive WrinkleSpot Treatment is formulated, for a “lifting”, reaffirmed and luminous appearance. A new ally in your beauty treatment, specifically for deep wrinkles and blemishes. Apply it every morning and night in the following areas: around the eyes; in the nasolabial folds and wrinkles around the mouth, neck and forehead, and on dark spots. A pearl-sized amount is enough for the entire face.

Lastly, LiftDefine Radiance Face Mask is a V-shaped mask that lifts the jaw line, providing luminosity and uniformity to the face. It is formulated with 4MSK and, after being applied for 10 minutes, the facial contour is visibly defined.