Ready to be fashionable in 2024? Next year is full of beauty trends in hairdressing, makeup and manicure that we can guess thanks to the volume of searches on platforms such as Google, TikTok or Instagram.
The specialized beauty portal Beauty Pie has compared in its annual report the number of interactions that publications on different trends have had over the last six months with the data of those same labels during the same period last year. In this way, we can find out which of these trends have gained the greatest growth in popularity and interest and have every chance of breaking it in 2024. Take a look below!
The Scandinavian stripe is the biggest emerging trend by a landslide, with an increase in Google searches of 7,000% in recent months. It consists of applying color only to the hairline around the face to mark, highlight and give shine to the face. This technique works with all hair colors, so what are you waiting for to try it at your hair salon?
Do you dare to wear your lips the color of Coca Cola? This technique consists of the combination of red and brown tones with intense shine that has increased its popularity by more than 2,000%. The result, outlined, striking and juicy lips with a cherry flavor.
Chocolate manicures (1,300%) are gaining ground as our closets fill with brown, beige or cream clothes to combine with. The key to achieving this smooth finish reminiscent of milk chocolate is to opt for a creamy base lacquer.
This trend (700%) once again has ocher and brown tones as protagonists. Smokey eyes, mascara and lip liners in this color add an extra touch of sensuality and depth to your profile. Find the right tone for your skin!
This variant of the traditional bob is a cut with much more texture and heavy layers to frame the face and pronounce the waves. Celebrities like Zendaya have been among the first to wear this successful cut (450% of searches).
Another manicure trend for 2024 will be nails with a chrome effect. It is a minimalist manicure with which you can achieve professional finishes without too much effort. The preferred base colors are usually pink, gold or silver, but lately lilacs and lavenders are breaking it down.
The preppy bob is a clean, classic and sober cut that keeps the hair at a single length. A stylish hairstyle that in recent times has become popular thanks to the model Hailey Beiber, increasing its searches by more than 30%.
‘Milk bath’ nails are a softer version of the white manicure that is created thanks to a semi-transparent polish, reminiscent of the color and texture of milk. It is a neutral trend that combines with all looks and skin types.
Chai vanilla is a color trend that consists of a soft blonde, with cool reflections in ash or beige tones, which enhances the features and works all year round.
If 2023 has been the year of Barbie, 2024 will be the year of classical ballerinas. Imagine the prototypical ballet lady star in a pink tutu. Well, this is exactly what balletcore makeup aims to evoke: silky eyeshadow, glowing skin, and pink everything.
