Threads continues its unstoppable path to become Twitter’s first major rival since the birth of the social network now owned by Elon Musk. In its first week of life, Meta’s new microblogging platform has reached 100 million users, surpassing the record of the OpenAI chatbot ChatGPT, which took two months to achieve that mark. These spectacular data confirm that Twitter has a strong competitor and more problems. And they are not the only figures that confirm the rise of this social network.
New data indicates that Mark Zuckerberg’s app absorbed a fifth of Twitter’s worldwide weekly active user base and 86 times the weekly active user base of Truth Social, Twitter’s biggest rival in the US. , according to a report by data.ai.
According to their estimates, collected by TechCrunch, Threads has attracted an audience of around 93 million active users worldwide during its first week of availability, before the official announcement of its hundred million subscriptions.
However, his start-up figures fluctuate. According to Sensor Tower, as of the end of last week, Threads’ daily active users were down on Tuesday and Wednesday, around 20% less than on Saturday. Time spent was also reduced by 50%, from 20 minutes to 10 minutes, as reported by CNBC.
By country, Threads has achieved a strong presence in India, which accounts for 33% of global downloads. It is followed by Brazil (22%), then the US (16%) and finally Mexico and Japan, with 8% and 5%, respectively.
The success of the new Meta app is far from over. It has not yet reached the member countries of the European Union (EU), due to data protection regulations. The company has even blocked access to all users who have tried to access through a connection with a virtual private network (VPN, for its acronym in English).
But it seems that Threads has no ceiling. According to data.ai, the app has already achieved more than 150 million downloads, 5.5 times faster than Niantic’s Pokémon Go, which held the record for the biggest app launch title since its debut in July 2016.
In addition, Zuckerberg is preparing important improvements: a follow feed, a (free) comment editing button, support for multiple accounts, and integration with ActivityPub, the same decentralized protocol used by Mastodono, another Twitter competitor.
