The professional tennis coach says that when you have a good product and apply discipline and demand, you can become number 1 in everything you set your mind to. He knows a lot about this: he is responsible for the success of his nephew, Rafa Nadal. “The main factor is to question yourself. Constantly wondering how I can do things a little better, â€he introduces. And immediately he details. “For me, the important thing in life, what helps to improve and progress is perseverance, discipline…”. In other words, Toni Nadal is talking about a return to basics. “Focusing on what is really important, on the discipline, the self-demand, the effort or the effort that the demand entails. It is what makes the difference â€, he shells.
He shares all this with someone who also knows a lot about achievements: Pablo Mas, founder and CEO of Yuccs, who one day dreamed of changing the footwear industry with a fashionable product that combined comfort and design to solve the most common problems. feet and five years later, the entrepreneur has managed to build a successful company. It is precisely for this fifth anniversary that the Mallorcan shoe firm and Rafa Nadal’s former coach have joined forces to celebrate that with effort, attitude and perseverance professional and personal success can be achieved. Their values ​​are the same.
“Toni Nadal clearly represents the spirit of effort and tenacity, values ​​that are part of our company’s DNA. Because to achieve success you need perseverance and attitude. Toni embodies it perfectly in the same way as Yuccsâ€, explains Pablo Mas.
Their similarities are many. There is his Mallorcan origin and there is his vision of going back to basics. Perseverance, effort and teamwork are some of the values ​​that have accompanied Toni Nadal throughout his successful professional career, values ​​that are also part of Yuccs’ DNA. “Improving costs. It costs and it has its process and you have to know it… We want things to happen immediately and that’s very difficult”, underlines the professional tennis coach. And it is that initial talent is not everything and, to be successful, you have to be demanding and constant.
Five years have sufficed for Yuccs to become one of the benchmark footwear brands in Spain and one of the most in-demand thanks to its values ​​and sustainable philosophy. Unbeatable in its desire to improve the industry and achieve a unique and differential product that meets the highest demands of its consumers, the firm does not settle. There is no pause on your R&D investment.
All this would not have been possible without the effort, demand and perseverance that Toni Nadal points out. The footwear firm is an example of how perseverance, adaptability and willpower are essential to achieve success. One that, in this case, has a turnover of more than 10 million euros and that, since its inception, has relied on a firm methodology to implement its products and strategies. This is based on the company’s philosophy, translated into three fundamental pillars: local commitment, maximum comfort and natural innovation.
In the conversation with Pablo Mas, the coach also highlights the importance of having the right tools to prevent injuries and maintain proper foot health. “In the world of sports, footwear has become a fundamental part, not only when it comes to providing greater comfort, but also to prevent different injuries,” he points out.
A firm is not sustainable only because of the materials it uses to manufacture its products, but also because of the way it does it and because of the people behind it. In this sense, Yuccs manufactures its sneakers with traditional techniques, using the most avant-garde innovation, to achieve timeless, classic and elegant footwear that does not go out of style. To break the temporality of a sector marked by the overexploitation of proposals. Each pair of shoes takes approximately six months to manufacture and more than 150 people are involved in this process. They are the ones that make up the families that work in its factory in Elche -cradle of footwear crafts in Spain-, the fundamental pillar of the brand. The result is a shoe that whoever tries it qualifies as “the most comfortable shoes in the world”. Not surprisingly, they are the most recommended by podiatrists.
