On April 13, the Barcelona Open Sabadell-Trofeo Conde de Godó began, one of the most emblematic tournaments on the international tennis circuit. Figures of the stature of Andry Rublev or Stefano Tsisipas, among many others, seek to win in the grand final that will be held next Sunday the 21st and add their name to a record of achievements in which that of Rafa Nadal, the most successful player, shines with its own light. Godó laureate with no less than 11 victories under his belt.
It is time for professionals to focus exclusively on the racket and not worry about any external issues. Lexus knows this well, which, as the official car of the competition, has provided a fleet of 25 hybrid and electric vehicles to transport the players, team members and authorities present at the tournament.
This support for the development of the Conde de Godó is part of the involvement of Lexus as a sponsor of a sporting event that has been held in Barcelona since 1953 and which, in its more than seven decades of history, has become a symbol of sport. Spanish and Barcelona.
The cars of the Japanese luxury brand offer their customers a unique and unforgettable experience. The same adjectives that connect sports lovers with the high-level game that they can enjoy these days at the Real Club de Tenis de Barcelona-1899. The link between the exclusive sensations of driving a Lexus and the excitement of enjoying the impossible hits of the stars of this sport in the Conde de Godó makes the alliance more than just a simple sponsorship.
And the Barcelona Open Banc Sabadell-Trofeo Conde de Godó is also more than a tennis tournament, forming part of the ATP 500 category within the spring clay court tour that concludes with the Roland Garrós. This year it celebrates its 71st edition and is once again a space in which values ??intrinsic to the world of tennis stand out, such as the culture of effort, the search for excellence and teamwork.
Values ??all shared by Lexus and which are the fundamental reason that has led the Japanese car brand to become, for the second season, an Official Automotive Partner and Platinum Partner of the ATP Tour, the world’s elite men’s professional tennis circuit. And in 2024, his role will be even greater, since he promises to participate in twice as many tournaments as in 2023.
Not in vain, this season, the premium brand will be a sponsor of no less than 14 tennis events in many countries with a great tradition in this sport such as France, the United Kingdom, Germany, Italy or Spain, among others. Lexus is committed to adapting to the needs of each competition, exhibiting its latest models in many of the tournaments.
Among them, tennis and car fans will be able to enjoy the exhibition of the brand new 100% electric RZ 450e or the new Lexus LBX, in addition to its range of hybrid and plug-in hybrid models. Without forgetting, of course, the provision of courtesy vehicles for the protagonists of the tournaments, as in the case of the Conde de Godó.
But Lexus’s relationship with tennis does not stop there. For example, the fact that the luxury vehicle brand is also the main sponsor of the ATP Head2Head, a unique competition in which the greatest stars of this sport face each other in fun challenges that are shared on the ATP’s global channels, both digital and social. For now, fans have been able to test the culinary skills of their idols in the kitchen of a two-Michelin-star restaurant in Rotterdam or have been able to follow them on an electrifying search for a “treasure” through the streets of Paris or Hamburg, among others. challenges.
Innovation, camaraderie and the search for perfection and achieving the best performance are at the heart of success in both the world of tennis and motorsport. And we can perceive all these values ??these days on the courts of the Real Club de Tenis de Barcelona-1899 and in the streets of Barcelona, ??which are witnessing a solid alliance between Lexus and ATP Tour in which a shared desire stands out. : Create experiences that are unforgettable for customers and fans.
