State Lotteries and Betting has revealed one of its best kept secrets, the announcement for the Extraordinary Draw of the Christmas Lottery 2023, which will be held on December 22 and in which 2,590 million euros in prizes will be distributed, 70 million more than the previous year. On this occasion, the focus is on what is really important about the draw, “staying united.”
“The Extraordinary Christmas Draw is a tradition that brings us closer every year and keeps us united. That is our true luck,” they explain from the state operator. The title chosen for the 2023 Christmas Lottery announcement reflects precisely that spirit, “Lucky to have us.”
In the advertisement for the 2023 Christmas Lottery, it tells the story of Bea, a young woman who has no time for almost anything. She lives between work and housework. The problem comes when her father asks her to buy a ticket for the raffle. It’s not the only order she receives from her family, her mother also asks her to take care of some gifts.
Bea doesn’t have time for anything and, despite her father’s insistence, she forgets to buy a ticket for the Extraordinary Draw of the 2023 Christmas Lottery. Pissed off, she hangs up the phone on her father and makes a wish: ” Lose sight of everyone.”
The next day there is no one on the streets of Madrid. She takes the opportunity to do what she pleases, but she realizes that she does not compensate him. She tries to make up for her mistake by buying a tenth and takes it to her father’s house, with whom she embraces in a hug. And she tells him a phrase that she will never forget: “The tenths are for this, to be together.”
Last year, a three-ad format was chosen under the motto “An extraordinary giveaway full of extraordinary stories.” In the first, the story was told of a lighthouse keeper who finds a tenth of the lottery signed in the name of Julia, from the Las Tres Orquídeas flower shop. This is the tenth prize winner, which the man ends up returning to his owner anonymously.
The second told of the beautiful friendship between two co-workers. One of them, without speaking Spanish, is welcomed by the other who teaches her not only how to do the daily work of the company, but also explains why and what it means to share a tenth.
The last story told how a pastor receives a phone call that leads him to take a trip to the hospital to see his friend who has broken his hip. He has to give him a tenth for the draw, because good traditions cannot be abandoned.
Christmas Lottery advertisements have become a tradition. These spots generate great expectation and many remain in the players’ retinas. Especially emotional was the 2014 announcement, which some will remember for Manuel’s excited face, who found out that he was one of the winners when he went to Antonio’s Bar.
But, without a doubt, some of the most liked advertisements were those starring Clive Arrindell (1998 – 2005), popularly known as ‘the bald guy from the Christmas Lottery’, with his unmistakable soundtrack.
