The so-called well-being economy is becoming a driving force for numerous industries, from gastronomy to tourism and, of course, technology. According to the Global Wellness Institute (GWI), despite the pandemic and conflicts, the sector is set to reach an estimated value of $8.5 trillion by 2027, with an annual growth rate of 8.6%: a triumph driven by several emerging trends.

Millennials, in particular, are the wellness generation, due to their supposed greater attention to the health of body and mind. This demographic is used to using apps for everything, and fitness is no exception. In fact, the fitness app market generated revenue of $1.7 billion in 2022. According to Statista, 46% of these users want as much quantifiable data about their health as possible and 54% are willing to buy a device for body analysis. 

The rise of these digital tools received a decisive boost during the months when the pandemic forced the closure of gyms. Virtual alternatives, in fact, offer a wide range of videos, programs and personalized consultations to meet the individual needs and goals of users, often even including the possibility of accessing a virtual personal trainer.

Most of these applications, after a free trial, require a subscription, which is usually around 10-15 euros per month, but it is still a saving for those people who cannot afford to pay for a gym. Clearly, they cannot replace the work of a professional and should be used with care, but they provide excellent support to maintain or improve health and fitness. Let’s try to find out some of the top fitness apps available in the market.