The extreme right speaks directly to our children, especially boys, through the mouths of youtubers and influencers who, between jokes and absurd challenges, exude misogynist, homophobic, racist and anti-European ideology. Talk to our elders with simple and easy WhatsApp and Facebook messages, short videos and memes to be afraid of the squatters and thieves who are always dark-skinned, like rapists and murderers.
The extreme right, which sometimes dresses as a centered right, depersonalizes the adversary through the radio, talk shows, podcasts and the alleged news that ends up labeling a president of the government as a psychopath, turning a political adversary into a public enemy. .
The extreme right does not care about the fuss for naming a fascist bullfighter vice president of the Generalitat Valenciana and, to make fun of it, head of Culture. His media and communication war is elsewhere. In breaking the ties of society to turn those who think differently into an enemy to be defeated by any means. In dividing society into good and bad, in lying and manipulating the most atavistic fears to become the leader who will shelter the terrified citizens under his shield.
Ciudadanos, a very expensive party that was raised and fattened by a part of the Spanish establishment to stop Podemos (and, incidentally, the independence movement), would no longer be necessary today. With the same money and a strategic campaign on social networks, riddled with lies and exaggerations, the same effect would be achieved.
Possibly similar judges and police officers would still be needed, like those who have opened dozens of cases and investigations against Podemos without any of them reaching trial or, as in the case of Mónica Oltra from Valencia, delaying the publication that exonerated her of serious accusations. But only so that they throw the first snowball that then all the speakers get fatter, until no one remembers when it started to spin.
The extreme right does not aspire to represent the citizens and have power. His agenda is to change society to fit his ideal mold, even if it is with a hammer.