Unmatched charisma and a friendly design that transmits “good vibes” on all four sides are part of the secret of the Mini’s success. It is difficult to resist its charms; Even those people who have no special interest in cars recognize the appeal of a unique vehicle, which is equally enjoyed by men and women, young and old, children and the elderly.

From the original from the sixties to the most current versions, the brand has managed to maintain the essence and personality of a model with an unmistakable, iconic image, which continues to demonstrate an innate capacity for seduction. In the new generation of Mini vehicles, the most purist interpretation of the concept created by Alec Issigonis in 1959 has been adapted to the new digital age.

Also the interior, regardless of the era or generation, has always sported its own distinctive aesthetic, with “trademark” details that are still in force today, such as the traditional central instrumentation—in its particular round format—as well as many other elements taken care of in detail from a stylistic point of view.

Like the entire family of Mini models, and in particular the three-door versions, the new Cooper E (the latest evolution of the 100% electric variant) features an expressive body accompanied by its characteristic handling; agile, direct and sporty. The Go-Kart feeling typical of the brand is also maximized in the emission-free version through the direct delivery of power from the electric motor. Its 184 HP and maximum torque of 290 Nm guarantee an exciting and immediate acceleration from 0 to 100 km/h in just 7.3 seconds.

On the other hand, a wider track width and longer wheelbase optimize dynamics in demanding road driving situations. And the exciting driving pleasure displayed by the new electric, modern and ecological Mini is no longer limited only to the city. With a combined energy consumption of between 14.3 and 13.8 kWh/100 km, it reaches a range of 305 km in the WLTP test cycle, which allows you to enjoy it even away from the city. In addition, thanks to a DC charging power of up to 75 kW, the Mini Cooper E battery requires only 28 minutes to go from 10% to 80% of its capacity.