Armand Basi remains the most punk of all brands. And to prove it, the historic Barcelona brand returns to London. To London because it is the birthplace of punk and the city where he had his first store and also because that is where Per Götesson, his new star collaborator, resides.
Of Swedish origin, graduated in MA Menswear at the Royal College of Art in London and with a resume that includes collaborations with H
And to accompany this fashion with character that faces the new masculinity, the brand has also partnered with the German jeweler Husam El Odeh. Of German origin and also with a style shaped in London (he made his first pieces there in 1999 before working for companies like Topshop), he surprises with a capsule of oversized silver pieces also inspired by the architecture of Barcelona.
All rabidly antagonistic and shameless and part of the strategy that pushes the brand’s new path. The fact is that these collaborations with Götesson and El Odeh have not been the first nor will they be the last. They are just one more link in the chain of projects that the company has linked in the last year and a half with notable participations such as that of Joan Ros, the NFT proposal made together with Bitbrand or the unexpected challenge signed by Barcelona-born Tania Marcial.
In her capsule collection titled “Barcelona Loves Me”, this young designer gave an absolutely fun twist to the brand’s most iconic garments. Inspired above all by the time when Chuz Uroz directed the creative part of Armand Basi and specifically by that Polo de Llamas that he presented in 1991 and by Lluís Juste de Nin who already in 1998 offered a more urban and sober version of that polo Along with the black leather trench coat typical of 90s masculinity, Tania Marcial offered a delicious boycott of that entire legacy to give it an antagonistic point of view. Thus the trench was dismantled into a miniskirt and corset and the polo shirts were reborn in the form of super-tight tops.
And, in a hymn to human incoherence, he accompanies all this with tourist caps bombarded with spikes, chains and fake precious stones to escape the posh cap or the guiri cap.
All without ever losing sight of the starting point or the quality that has accompanied Armand Basi since day one and remembering that this is the company founded in 1987 that took the name of the founder of the group.
A firm, Basi Group, with an international vocation, which opened its store in London earlier than in Barcelona, ??has more than seven decades of history and is based in Barcelona and combines the Armand Basi business with the distribution division, with which it manages brands like No Name or Cole Haan.
