The majority of gastronomic visitors who travel to the destination Barcelona (city and region) spend on average 5 times more on eating than the rest of the visitors during their stay and repeat their visit. 60.9% of these tourists had previously spent the night in the city and 47.1% had done so a minimum of 4 times in the last 10 years.
This is revealed by the monograph on the Profile and Habits of Tourists in the Barcelona 2022 Destination on gastronomy prepared by the Observatori del Turisme de Barcelona, ????city and region, made up of Barcelona City Council, the Barcelona Provincial Council, the Chamber of Commerce and the Turisme de Barcelona consortium.
According to this report, the sybaritic visitor spends more than the average of those who travel for other reasons. Specifically, per stay, the average expenditure is higher than the total for the Barcelona destination: €341.25 per person per night for gastronomic expenses and only €67.34 for the average tourist, which represents a difference of €273.91.
The gastronomic visitor is mostly a man (78.9%), 40.1 years old, of international origin (75.8%), with university studies (79.7%) and who travels for leisure (49.8% ) and for professional reasons (43.8%).
By origin, the gastronomic tourist in Barcelona city is basically international (86.4%) while in the region (the province except Barcelona city) 47.7% are national.
By days of stay, the gastronomic visitor usually spends an average of 3 nights, almost two nights less than the average tourist; They stay mostly in a hotel (86.7%) that they contract mainly online with the company (42.0%), arrive by plane (71.7%) and travel around the municipality by taxi (59.7%). . They tend to be a person who travels more alone (32.6%) or with co-workers (20.8%) than the majority of travelers.
Despite making shorter stays than the rest of the visitors, the gastronomic tourist spends more than the average visitor on transportation (688.33 euros), accommodation (151.02 euros per person per day) and stay (341.25 euros per person per night).
Among the activities they carry out during their stay, those related to gastronomy and wine tourism stand out, and they take fewer excursions outside the municipality of their overnight stay (16.5% compared to 21.1% of the global total of visitors).
Most are guided by the information they find on web pages. 59.2% buy transportation on the company’s website and 42% do the same with accommodation. Reservations are made mostly between the last week (37.9%) and the last month (29.2%) before traveling.
The gastronomic tourist values ??the entire destination municipality very positively (8.58) and is mainly attracted by the climate, an aspect that he scores with 8.91 out of 10, and by the gastronomy (8.72). The gastronomic visitor to the city of Barcelona also values ??the architecture (9.02) and culture (8.74) of the city very positively.
