The Garden of Eden is, according to the story in the book of Genesis, the place where God placed man after creating him from clay. No one has ever been able to see it, but its flowers and lush vegetation live in the paintings of museums and exhibitions. “We live in a Garden of Eden, and it is so beautiful that you feel like you want to paint it.” These words from the artist Albert York gave meaning to all of his works and served as inspiration for Jonathan Anderson to paint his next fall-winter 2024 collection.
The starting point was to offer the viewer an immersive experience. Loewe moved his guests to the Esplanade Saint-Louis and turned his Paris Fashion Week show into a labyrinth-like art gallery with 18 works by Albert York displayed on its green walls. Personalities as diverse as Angela Molina and Marta Ortega or Meg Ryan and Shawn Mendes walked through the hallways.
These paintings took shape through Anderson’s new proposal that celebrates Albert York’s feeling about the beauty of paradise and the privilege of being alive. A mental landscape that explores new ideas in tailoring and haute couture, both very relevant to the future of fashion.
As for the costumes, the feminine and masculine language is blurred and becomes a role-play. The tuxedo tapers at the shoulder and lengthens to the floor, becoming a red carpet cape, and is paired with flowing plain or printed pants.
Volumes, as usual at Loewe, gain importance in midi dresses, cargo pants and sweaters with a three-dimensional effect. Aviator jackets and bomber jackets arrive with force next fall and coexist with asymmetrical and delicate dresses that flow and slide over the body.
Floral prints are the protagonists of Loewe’s garden, which plays with the power of materials to create optical illusions. There is also space for tartan in cut chiffon, with a 3D effect. On the feet, biker boots with floral prints are interspersed with original high-heeled sandals. The Squeeze bag is redefined and becomes a work of art that could be displayed in a gallery. One more best-seller for Jonathan Anderson.