The Catalan startup Theriac Wellness has begun its international expansion to sell its teas and infusions in the United Kingdom through Selfridges under the viTeamins brand, and has closed agreements with retail companies to market its products throughout the country, through Luxury Fine Living room.
The products will be available in UK outlets from this July. The expansion towards the English market foresees a turnover of some “250,000 euros during the next year”, as reported by the Generalitat in a statement.
For its expansion, the company has had the support of the Ministry of Business and Labor and has benefited from its UK Food Retail program. In addition, according to the co-founder of Theriac Wellness, Bàrbara Usón, the viTeamins brand wants to offer a “revolutionary personal healing experience that emphasizes inner beauty and comprehensive well-being”.
The infusions incorporate botanical ingredients of natural origin, combining plants and roots from traditional medicine with “modern functional nutrition supplements to offer infusions with exceptional flavor and quality,” he highlighted.
