If you follow Apple’s information, you have a constant appointment with Mark Gurman, an American journalist from the Bloomberg agency who has been revealing some secrets of one of the companies that best keeps them for many years. As a journalist, one feels healthy envy of this informant, whom I met at an event, for having one – or perhaps more than one – source that provides him with very reliable leaks about the apple company’s plans. He does not always get his information right, but his percentage of correctness is very high.

Gurman’s latest is important. As revealed on Tuesday, Apple has decided to end its plans to manufacture a car and has communicated this to the employees who worked on its development, around 2,000. The code name of this initiative, in which the company has invested a decade and a lot of money, is Project Titan. The effort to create an autonomous vehicle at Apple Park has had many ups and downs. One of its first versions provided for the car to have complete autonomy. Those expectations were lowered over time.

Tesla has extensive experience in that field that has not allowed autonomous driving to be what it should be: safe. In the United States it can be contracted by subscription, but the driver must remain at the controls, while an internal camera monitors him so that he does not get lost. If he does so, the car warns him that he has to be attentive.

We imagine a future in which when we get into the car we tell it to take us to a certain destination to dedicate the time of the trip to other things, although given how we waste our attention with banal things, perhaps it is not a bad idea that we have to keep our eyes open. fixed on the road and the steering wheel well gripped. If Apple had developed a vehicle, it would have to look like the one that is only possible in our imagination today. It seems unlikely that the company run by Tim Cook would settle for being just another player in that sector, that it would make a car just like the rest.

Elon Musk was very correct on one occasion when he explained, based on his experience at Tesla, that making a prototype is easy but manufacturing it in series is very difficult. Investors celebrated the news of the stoppage of Apple’s car with a 1% rise in the company’s shares on Wall Street because the Californian company is going to dedicate a large part of the human and economic efforts it releases to the development of artificial intelligence generative.

But that Apple car that remains in a drawer today can be reactivated one day, when technological, human or economic circumstances change. Let’s not give it up for lost. What is sown today can be reaped tomorrow.