Life doesn’t end after 50, and neither does beauty. Today, women care about their health and fitness more than ever, and as they age, they continue to believe in their infinite potential: they want to live to the fullest. For all of them, Shiseido has created Vital Perfection Concentrated Supreme Cream, a concentrate with a specialized formula, developed to respond to the specific needs of mature skin, aged 60 and over. After three weeks, 95% of the women who have tried it feel their skin is more nourished and comfortable, 76% are more plumped and 81% say they have a healthier and more luminous appearance.
This new treatment from the Japanese cosmetics firm contributes to slowing down the biological age of women after menopause, putting the most advanced technology at the service of the skin with one objective: to encourage the most powerful generation of women in the development of their Maximum potential.
We are facing an authentic paradigm shift that has redefined female aging and psychological age, in which the new generation of mature women has broken stereotypes, feels free and at their best. He has forgotten what people will say and wants to evolve at the pace of the society that surrounds him, reinventing himself in all his facets.
We cannot forget that, in a society focused on the younger generations, 1 in 6 people will be a baby boomer in 2030. But, since age is just a number, today, the “silver” embrace a new personal dimension, accepting and enjoying each of the changes that life and their own body put in their path. Retirement, menopause or even gray hair are no longer barriers, but invite new opportunities for development, growth and discovery.
Loss of density, severe sagging, uneven skin tone, lack of luminosity and lack of comfort are the main skin problems of mature women. But with Vital Perfection Concentrated Supreme Cream, day after day, the skin appears firmer, plumper and more comfortable; Its tone looks more homogeneous and luminous, and the features and contours of the face are more defined. Something that the treatment achieves thanks to two important advances: one around skin microcirculation and another related to facial muscles.
The first of them has revealed a direct connection between the vascular network and skin aging. That is why Shiseido has developed a high-resolution imaging technology that allows non-invasive visualization of the entire skin network of blood capillaries: the number of capillaries and their location, as well as the density of the network. This allowed the creation of a vascular quality index, known as PC1, which the signature then correlated with signs of skin aging. In this way, the higher the index, the better the quality of the blood capillaries and the more uniform their distribution in the dermis, that is, there are fewer signs of aging. On the contrary, a low index is associated with a decrease in the quality of collagen fibers, an increase in the number of visible wrinkles and a decrease in luminosity.
The second of his milestones in anti-aging is related to facial muscles. With age, muscle mass decreases, with a loss of up to 30% between the ages of 50 and 80. After age 50, muscles lose up to 15% of their strength every decade. This weakening visibly affects the facial structure and results in a significant decrease in the definition of facial features. Shiseido found out that, to maintain a well-defined face, it is essential to preserve the activity of muscle fibers. That is why it was one of the first cosmetic brands to stimulate and act on the quality of the contractile structures of the face.
For its revolutionary formula, Shiseido has chosen a new safflower extract, from Mogami, a sacred flower in Japan with great antioxidant and circulatory capacities] to create SafflowerRED™, its new patented active ingredient. Highly concentrated, it contributes to improving the quality of the vital system, essential for the nutrition and oxygenation of the skin tissue, and helps to increase the firmness of the skin and slow down the development of signs of aging.
Burnet extract, a medicinal plant that grows in the fields and mountains of Japan, stimulates the activity of contractile structures that combat sagging skin. A final ingredient completes the formula: ReNeuraRED Technology, a key complex inspired by neuroscience. Due to the accelerated decline of neurosensory functions with age, this technology used in most of Shiseido’s revitalizing anti-aging products plays an even more important role in Vital Perfection Concentrated Supreme Cream. It promotes the natural regeneration of the skin and guarantees a rapid and long-lasting response to the signs of aging.
Of course, the application of the treatment must be accompanied by the Shiseido Sculpturist Method, a muscle training technique specifically developed by the firm to maintain facial muscle tone and combat tissue relaxation.
