Publicizing solutions and technologies to achieve lower consumption of water, energy and chemical products in swimming pools, spas and aquatic facilities is one of the objectives of the Piscina show.
The main national and international companies in the sector participate, supplying pool products for residential and public use, as well as facilities, equipment and accessories related to wellness, spa, fitness and outdoor decoration. Among the list of exhibitors are leading companies in the sector such as Fluidra, BWT, Fairland Hayward, PHNX, Aquavia Spa, Emaux, Productos QP, Eurospas, CGT Alkor, Fix a Leak, Inffinnity Filter, Proteam Europe, Superior Wellness, Aiper, Aiswater, Action Park Waterscapes, Espa, Construcciones Condal, Rosa Gres, Grupo Baeza, Ercros, Renolit, PS Pool and SCP Europe.
Due to its size, the Spanish market is key in the business of international manufacturers and distributors who use the Barcelona show to network and contact demand. This fact is reflected in the fair, the most international in the sector’s fair calendar. Those with the greatest offer are those for swimming pool construction, wellness-spa, coatings, purification (pumps and filters) and water treatment. Accessories for the installation of swimming pools, covers, lighting, measurement and control equipment, and security and accessibility solutions also stand out.
Sustainability and digitalization are two of the topics on which the sector works, and which will be present in the Innovation Zone and the Wellness Experience, a 500 m2 space located in pavilion 1. This is a fully operational wellness center to show the latest developments in equipment, treatments and activities linked to wellness. The space will have a reception area, waiting room, spa area with dry and steam sauna, hot tub, fitness area and cabins with natural therapy demonstrations.
The visitor will be able to live virtual reality experiences that will allow them to immerse themselves in a tour that will go from the Roman baths to a spa in the middle of the ice, passing through a tropical beach, and all of them designed to surprise and provide disconnection and relaxation. There will also be a personalized consulting service and a central pool that will be filled with vitalized seawater. As a novelty and within the measures to reduce the environmental footprint implemented by the show, this year all the pools and spas on display will be filled with vitalized seawater, a sustainable alternative promoted by the company MásQue Initiatives. At the end of the show, the water will be collected to be reused in other facilities or in fire ponds.
Another of the featured spaces that will be expanded this year is the Outdoor Living Experience, which will host in Pavilion 1 of the Gran Via venue different proposals from thirty leading companies specialized in landscaping, furniture, equipment and accessories for outdoor decoration. . The expansion of this area responds to the increase in demand for outdoor areas that integrate the swimming pool both in residential areas and in tourist establishments.
The Outdoor Living Experience will not go unnoticed by the audience at the show, as it will recreate a 500 m2 outdoor garden, designed by the landscape architecture studio Aeland, which will incorporate the latest trends in outdoor design and provide an ideal environment for rest and relaxation. networking. As a complement to the commercial offer displayed in the showroom and to discuss trends and opportunities, the Outdoor Living Experience will be the framework of a conference organized by the Spanish Association of Landscape Architects (AEP), which will be held on November 29 and 30.
This year’s edition will host the first Pool Horizons Summit, an event promoted by leading companies and entities in the sector worldwide, which aims to promote the debate on the role of swimming pools and their contribution to social and environmental challenges. at a global level. Within the framework of the Summit, experts and CEOs of multinationals will discuss how swimming pools can create happier cities and improve the health of the population, showing social transformation projects with the swimming pool as the protagonist.
Among the “Best in class” success stories, cases such as the POOL project will be presented, a floating pool where the walls filter and clean the water and that will allow the inhabitants of New York to bathe in the Hudson River. The “Nager à Paris” initiative, a plan to modernize the French capital’s public swimming pool park accompanied by social measures such as urban, recreational and family bathing areas. There will also be an initiative to transform shipping containers into portable swimming centers by the National Sea Rescue Institute (NSRI) of South Africa, to teach the population to swim. And the Pool exhibition from Philadelphia that explains the role of swimming pools in ending racial segregation in the US.
With more than 1.3 million units, Spain is the fourth country in the world and the second in Europe with the most swimming pools. Due to its size, the Spanish market is key in the business of international manufacturers and distributors who use the Piscina show.
We reached 40,000 gross m2, which means 54% growth, and we maintain a very high level of internationality, with 68% of the supply coming from abroad. Overall, very positive figures that show the good evolution of the sector and the show.
Sustainability and digitalization. The sector wants to provide solutions linked to energy and water savings, and technical solutions for less use of chemical products. Furthermore, sustainability is closely linked to digitalization: swimming pools are increasingly connected, easier to use and the interaction with the user is more direct. A connected pool allows for better use of resources.
The first edition of the Pool Horizons Summit. We will also launch the Innovation Tours, personalized guided tours to have a vision of the trends and elements of innovation that are presented. And we promote the Wellness Experience, the Outdoor Living Experience and the Innovation Zone.
With the covid it had a very important expansion. It has jumped a level, growing between 60 and 70% if we compare the current figures with those before the pandemic. 2023 has been the year of consolidation. The big business is the existing pool park, and in recent years it has grown a lot.
It is an issue that, for a global sector, has local impacts. This year has hit us closely, and we experience it with greater concern. With the pool there is an issue of perception.
It is believed that it consumes a lot of water and a lot of energy, when today swimming pools are much more sustainable than years ago, since they are closed water circuits, with very low consumption. Technology allows us to reduce water consumption by more than 90%, and the great opportunity is to think that the pool can be part of a rainwater and gray water reuse system, and by covering them we would prevent evaporation. The living room is an occasion to tell how the pools work and what their real consumption is. In France, the expenditure of all does not reach 0.15% of total water consumption, and here the figure is similar.
They have a positive impact on physical and emotional health.