As the holiday season approaches, many consumers are gearing up for Black Friday sales in search of great deals and discounts. However, with the rise of online shopping and digital transactions, it’s important to stay vigilant and protect yourself from potential scams and fraud.
One of the most common scams during this time of year is fraudulent online sales, where scammers trick unsuspecting shoppers into giving away their personal information or money. According to security software firm McAfee, a staggering 58% of people who have fallen victim to such schemes have lost more than $1,000.
To prevent yourself from becoming a victim, here are some tips to help you shop safely during Black Friday and the holiday season:
1. Take your time before making a purchase: Before clicking on any links or making a purchase from a website offering a too-good-to-be-true deal, take a moment to verify its legitimacy. Check customer reviews, look into the company’s background, and ensure it is a trusted source.
2. Look at the URL of the website: Before entering any personal information, make sure the website is secure by checking if the URL starts with “https” and has a lock icon displayed. This indicates that the website is safe for transactions.
3. Be cautious of deepfakes and AI-powered advertisements: With advancements in technology, scammers can create realistic-looking ads and content to deceive consumers. Look for inconsistencies such as unnatural movements, audio distortion, and unusual requests for information.
4. Use a credit card for online purchases: Credit cards offer stronger fraud protection compared to other forms of payment. If there is an issue with your purchase, it is easier to dispute charges and get reimbursed by the credit card company.
5. Watch out for gift card draining: Gift card draining is a common scam where fraudsters steal information from unpurchased gift cards to use the funds later. When buying gift cards, ensure they are sealed and keep the receipt in case of any issues.
By following these tips and staying informed about the latest scams, you can protect yourself while shopping during the holiday season. Remember to stay cautious, double-check information, and trust your instincts to avoid falling victim to Black Friday sale scams. Stay safe and enjoy your holiday shopping!
