The emerging society lives on speedwatching and communicating through Tik Tok to achieve immediate satisfaction, while from the pulpits they try to win back the vote of the false stoicism of the past decade. For this reason, in the electoral campaigns that are coming up, the divergences between the sociological trend of the electorate and the message sent by traditional politics are largely evident. There are milestones that demonstrate this distancing, although some politicians have already noticed and maneuver.
One.- On March 26, 92,000 people attended the Kings League final in person at the Nou Camp. A great sporting event organized by the company of Gerard Piqué and Ibai Llanos, which together with those 92,000 attendees achieved some five million views on the internet, to the delight of its sponsors. What do those five million who watch this new football online vote? Is anyone fished in those waters?
Two.- A few weeks later, the PP organized a political event with the evangelist televangelist Yadina Mestre that was criticized even from within the Popular Party itself. The act was aimed at capturing the Latino vote of the five hundred thousand evangelical believers, who have several radio stations in Spain. Are they going to vote for the PP, for VOX or do they skip Spanish politics?
And three.- The president of the Generalitat Valenciana, Ximo Puig, has chosen to launch his electoral campaign to the autonomous regions under the slogan of “El President”, in an attempt to assume the stoic leadership that this institutional position implies, knowing that that the voter values ​​the institution more than the politician who represents it.
It is the great hole in current surveys, which maintain a methodology created to guess immediate trends, but which are not capable of delving into the depths of those sociological changes that come from new formats of communication and manipulation, as Noam Chomsky explains.
There are other obvious data: The census in the Valencian Community was in 2019 at 3,646,400 voters. And pending the closing of the 2023 census, approximately 160,000 more will surely be added, among young people who have already turned 18 in 2023 and other new Spaniards. What are these young people going to vote for? Do they get the message online or do they vote on what their elders did in 2019? What fidelity is there in the electorate?
They are language variables in communication that must be assessed as new social behaviors are introduced into citizen habits. If any citizen spends between four and six hours with their mobile phone in hand, the result is that any visualization task goes through that tool or its substitute, as Piqué and Ibai Llanos did with their new soccer league and any advertiser who knows it migrate your advertising.
Then there is, of course, if Podemos exceeds 5 percent, if Puig eats the vote to his left or if the PPCV and VOX add up enough natural votes to govern. There is also the prisoner vote for subsidies, the one affected by the crisis and the loss of purchasing power, the one angry with Sánchez and the one who continues to think that the PPCV has a low reputation.
But in these regional and municipal elections, a large mass of electorate appears for the first time that is only mobilized through the use of networks and political landmarks. A Tik Tok electorate.
