The economic forecasts made by the mayor of the Andalusian capital, José Luis Sanz, fell short. The celebration of the Grammys in the city, which culminated yesterday with a great gala that delighted Latin music lovers, has been “a great success” and has meant, according to the president of the Regional Government of Andalusia, Juanma Moreno, an economic impact of “more than 300 million euros”, well above the 50 million that the mayor of the capital of Seville estimated before the extensive programming that took place this week began. “It is incalculable” what “we have been able to convey to the world” in “terms of image,” she commented.
Throughout the night of Thursday, millions of viewers followed this gala live, which made up a list of honors full of female artists, and they slipped through the cracks of Sevillian culture, its art, its talent, its heritage wealth and also its its gastronomy. The city was radiant, boasted of beauty and was more than willing to enchant potential tourists who sat in front of the television to enjoy performances such as those of Rosalía, who opened the show, Shakira or Alejandro Sanz, among others.
“We have managed to project a very good image of Andalusia and Seville to the world, with special penetration in the North American market,” explained Moreno Bonilla, who has assured that the Recording Academy has also valued the celebration of this music festival very positively. in this city, especially considering that it is the first time that the Latin Grammys set foot on non-American soil.
The Andalusian capital has put ‘everything on the table’ to turn these awards into a perfect showcase of everything that Seville can offer to the tourist, the visitor and also the businessman and investor. Its organization achieved very good marks and, as the regional president has pointed out, “the ability we have to organize large events has been demonstrated” making it clear “that we are a friendly, professional society.”
Sanz expressed himself along the same lines, who wanted to thank the Academy for the decision to bet on this land in the South of Spain to carry out the 24th edition of its awards, since he made special mention of the Board for “participating and negotiate” with the organizer of the Latin Grammy “to make this possible.” It is worth remembering that the organization of this event has meant an investment of almost 30 million euros for public coffers, of which 22.8 come from the Junta de Andalucía (money from the Feder Funds), 4.8 from the city council of Seville, and a million and a half is provided by the state government for the broadcast of the gala.
Seville has been the world capital of music for a whole week” and the “awards gala” became a valuable showcase so that “millions of people were left wanting to get to know the city,” commented the mayor, as well as It also made it possible for “many to think that Seville is a magnificent city to invest in,” he explained.
Today the city still has the hangover of having developed a great festival worldwide and having given shelter to dozens of artists of relevant international projection. Now, as they have already announced, work will continue to strengthen and further strengthen ties with the Academy in order to establish Andalusia as the setting for the next editions of these awards.
