Barcelona has one of the only physical stores in Spain specialized in non-alcoholic drinks. Sense (sin, in Spanish) is the project of Deborah Núñez and Kimber Lockhard in the Gràcia neighborhood, in which they offer more than 150 options, both for people who cannot drink alcohol, and for those who want to enter a new way of consuming.
The two owners met as nursing mothers and agreed that they missed being able to drink drinks that did not contain alcohol, that were not limited to water or juice, and that they could have easily found in their countries of origin.
For this reason, in December they opened the physical store, which they added to the online one where their products could already be purchased, and they dared to offer and let people try drinks that traditionally contain alcohol, such as wines, liqueurs, vermouths, beers and cocktails. in its version without or with very little graduation. The response from customers was very positive, explains Núñez, who states that they aspire to provide “a sophisticated and well-made offer” to an adult audience.
For the two partners, the customer profile is very defined, and it is that of adults who are looking for a quality alternative that is not childish, but, in no case, promote the consumption of these drinks – similar in flavor to the originals. – among minors, so the sale of its products is restricted to those of legal age.
The product that has been most successful so far has been vermouth, and “almost all the customers who try it usually buy it later,” says Núñez. Likewise, the range of wines has also been well received, so they have decided to expand it, and offer varieties such as whites or sparkling wines, in addition to rosés and reds.
The owners of Sense are not against alcoholic beverages, but they want to promote a movement of greater moderation. They believe that by marketing these products designed to be taken at social gatherings, they will contribute to publicizing a new way of consuming, which can lead to a better coexistence and environment.
