Sara Carbonero and Isabel Jiménez, in addition to being journalists, are fashion entrepreneurs. The two friends have aroused the interest of their followers not only for their peculiar boho style, but also for the way they promote Slowlove, their sustainable fashion brand.
One of Slowlove’s key strategies to connect with its audience has been through social networks, where they share behind-the-scenes moments, reflections on sustainability and, of course, their latest collections.
They have recently recorded themselves enjoying a fun time on the street. The two communicators jump, laugh and appear very natural. Both are decked out in a blanket and bathrobe, an unconventional wardrobe choice. “It is a blanket that is very fashionable, a good bathrobe and then a skirt,” Carbonero explained.
The public’s reaction to their unusual outfits has been mostly positive. Thus, followers have valued Carbonero and Jiménez’s ability to turn any garment into a trend. In fact, a follower commented with humor: “They are gorgeous no matter what they wear. I wear that and it looks like I just left the cemetery.”
Slowlove is a fashion and lifestyle brand founded by Sara Carbonero and Isabel Jiménez. It is characterized by promoting sustainability and responsible consumption through collections of clothing, accessories and household items. Since its inception, Slowlove has shown its commitment to the environment and ethical production, collaborating with brands and artisans who share its values.
Over the years, Slowlove has undergone an extraordinary evolution, expanding its product portfolio and establishing important collaborations with other brands and designers. In 2021 it was integrated into Cortefiel thanks to its collaboration with Tendam.
The brand’s visibility and impact has grown, partly thanks to the fame of its founders, but also due to its focus on sustainable fashion, which has gained relevance in the fashion industry. In this sense, Jiménez pointed out in an interview with El País that they wanted to have their own identity so that they were not the main attraction.
