A nursery. A new literary label that seeks to cultivate new authors and be able to unite literary quality and commercial vocation, breaking down the divisions of the sector. The Planeta Group launches NdeNovela, which will be led by Belén López Celada, responsible at the time, on another label of the group, for the discovery of authors today as popular as María Dueñas, Luz Gabás or Gonzalo Giner.
It will be, explains the editor, “a new space to cultivate new authors, a window to achieve success. A label with a commercial vocation, which is based on good stories and their ability to entertain. But sometimes more ingredients are needed to reach the public and for the stories to flourish. That is why we are going to maintain a prudent publication pace so that more work can be done and that in this liquid and changing world this seeding work can be maintained a little longer until these authors bear fruit.”
In an event held symbolically in a nursery on the outskirts of Madrid attended by María Dueñas or the Carmen Mola, López Celada, who is also the literary director of Editorial Planeta, says that for NdeNovela “we are going to base ourselves on making the books known. , to do the best editing job, the best cover, the best launch, to in the end boost the recommendation, the word of mouth, which is what consolidates the authors.” “Our objective cannot be short-term, we want them to succeed from day one but we are aware that it may take longer. The goal is that in five years there will be several people on the best-seller lists who were born from NdeNovela,” she confides, and anticipates that its circulation will be high, around 20,000 copies.
The authors of the first two novels, which arrive in January, are Cristian Schleu, with Death in Three Textures, a thriller set in the world of haute cuisine, and Lara Serodio, with The Unfaithful Skin, a story of infidelity in the world. labor. Serodio (Vigo, 1984) says that “it is the first time in my publishing career that I feel at home. In the publishing world, either you are commercial or literary and I have always found myself in the middle, a house with both sides is a luxury.” And she explains that she finished her book in 2017 and “I couldn’t find space because the niches are very marked: it is literary but it has erotic content, but it is not erotic because it is too literary, it is women’s literature but… it took me six years to find the home and it is illustrative that it is a new home that has adapted to this territory.”
Schleu (Barcelona, ??1976) concludes that it is “a pride to come out with the first novel in a nursery, a world of new authors and voices, many hopes. Authors who demand to leave. Times and perspectives have changed and it is natural evolution. There are fresh voices that tell things that we are not used to and to which we have to give way.”
