Paris Fashion Week has been the scene of an unexpected moment during the presentation of Victoria Beckham’s fall-winter 2024/2025 collection. The designer saw her show interrupted by PETA activists, who with a strong message advocated for cruelty-free fashion.
With signs that read “long live vegan leather” and T-shirts with messages such as “turn your back on animal skins” and “animals are not fabric,” the protesters expressed their rejection of the use of animal skins and leather. in clothing, placing special emphasis on the availability of more ethical and sustainable options today.
By storming the runway, the protesters not only intended to draw attention to the use of alternative materials, but also challenge the industry to reconsider its practices. PETA, with this action, stressed that “no garment deserves the sacrifice of an animal”, focusing on the responsibility of designers like Beckham when choosing more ethical options.
Victoria Beckham, for her part, has not made any direct statements about the incident. She has preferred, through her Instagram account, to thank her team and her family for the support received during the creative process. The designer, who closed the show leaning on crutches due to a “small accident in the gym,” as David Beckham noted a few weeks ago, did not allow the incident to overshadow her moment.
This is not the first time that PETA intervenes in fashion events of this type. The organization has made appearances on runways for big-name brands such as Burberry, Michael Kors and Coach, using similar strategies to promote their messages.
With these actions they aim to call on the fashion industry to adopt ethical and sustainable solutions, such as vegan leather, and move away from practices that compromise animal welfare.
