Netflix prices could rise soon while waiting for the negotiations after the strike of Hollywood actors and screenwriters to end definitively. The agreement will not come free for anyone: the film and television studios will have to give in on some of the strikers’ demands – better salaries and labor protection against the use of artificial intelligence, among other requests. But there will also be a cost for consumers: streaming platforms will raise their rates.
It has already been recently announced by Disney and Amazon Prime, who will introduce advertisements (and whoever does not want to see them will have to pay more). And the next will be Netflix, according to The Wall Street Journal. After only a few months ago introducing a plan with ads to alleviate the loss of customers it suffered after limiting shared accounts, the platform that leads the sector plans to raise the price of its service again. It will do so in several markets worldwide, but will probably start with the United States and Canada and then expand this policy to the rest of the world, according to sources close to the matter.
At the moment it is unknown how much Netflix will raise prices or when exactly this new rate increase will come into effect, since the streaming platform has refused to comment on the rumors that seem increasingly true.
The measure would add to other restrictive moves by Netflix such as the one it took at the beginning of the year, when it limited password sharing and began charging an additional $7.99 a month for sharing the account with someone outside the household.
With the actors’ strike still underway, Netflix would be waiting. Once the writers and actors return to work, there will likely be many series and movies released that Netflix can use to justify the increase.
For about a year now, the cost of major ad-free streaming services has risen about 25%, as entertainment companies try to make their streaming platforms profitable and get price-conscious customers to upgrade to their plans. cheaper with advertising.
