Creativity and innovation at the center of creation. That is the mantra of the Louis Vuitton house and its artistic director of jewelry and watches, Francesca Amfitheatrof (Tokyo, 1968), who has just taken the house to a historic milestone in the diamond sector.
For the first time in six decades, the GIA (Gemological Institute of America) has recognized a new diamond cut inspired by the iconic Monogram flower designed by Georges Vuitton in 1896, an achievement that has not been achieved since the princess cut was patented in the sixty. A star and a flower have been the creative’s most ambitious goal. Two unique diamonds that have become the new symbols of Louis Vuitton and are born from the union between the house’s historical craftsmanship and cutting-edge technology.
Francesca Amfitheatrof, creator of this work, is one of the few women who occupy such a relevant position of power in a field dominated by men, thanks to a vision at the level of great geniuses. As in the story of King Midas, everything Francesca touches turns to gold. She first served as creative director at Tiffany
“I am lucky to work with an incredible team, this is the family that I have chosen and I feel very lucky to have had this opportunity. “It is a dream to see everything we have achieved in such a short time,” confesses the designer. It only took Amfitheatrof six years to enter the history of the LVMH group.
Half of its formula for success is a perfect combination between classic elegance and contemporary elements; a fresh and innovative approach that fascinates new generations of clients. “I think the jewelry market has evolved into something less traditional, rigid and old-fashioned. Hopefully, I will have been able to contribute to it,” she says.
Probably no critic has the slightest doubt. The other half of the formula has to do with the culture of effort that is burned into the skin. “I’m afraid that the new generations don’t understand how much dedication it requires and how hard you have to work, even above your expectations,” he concludes.
