Louis Vuitton continues with its particular deployment to celebrate the next sailing championship in Barcelona, ??the 37th Louis Vuitton America’s Cup, with the launch of two special capsule collections, one for men and one for women.
The luxury house presents two lines of ready-to-wear, bags and accessories specially conceived to celebrate the occasion that condense the emotion and energy of the most important regatta in the world – which will take place in Barcelona from August 22 to August 12. October 2024-.
The House’s most emblematic motifs merge with bold colors and nautical codes in three themes: Riding the waves for technical pieces, A Day On the Deck for daytime sportswear, and Elegant Summer Evening for dress. The vibrant and dynamic logo of the Copa América (the historic “V” designed by Gaston-Louis Vuitton, framed in blocks of red, white and navy blue) becomes a recurring motif in both collections.
Composed of versatile pieces that subtly combine functionality and seafaring elegance, the Riding the waves theme is inspired by the precision of sailing. Windbreakers and technical shorts that evoke the style of boat captains, a new edition of the Keepall in waterproof canvas and a waterproof Sailor Sling in Monogram Storm soak up the spirit of the race.
The LV Rush women’s sneakers, designed by Nicholas Ghesquière for the 2024 cruise collection, return in technical mesh, rubber and tape with colorful reflective details. For them, Louis Vuitton has developed three versions of the LV Barracuda sneaker: one in black, another in white and a third with the LV logo in red and black on white. Adorned with aerodynamic stripes, a series of caps and sunglasses evoke the speed and excellence of world-class sailing vessels.
For its part, A Day on the Deck revisits the striped motifs of Louis Vuitton’s spring-summer 2024 men’s collection, playfully revisiting the iconic Damier and Monogram prints to adapt them to the style and colors of maritime flags. .
Composed of refined and relaxed pieces at the same time, this versatile theme combines nautical elegance with technical and sporty materials, whether in a reversible windbreaker with bright red, white and navy blue motifs, in a short-sleeved graphic shirt, in swimwear, bucket hats or full-color LV Trainer pop sneakers.
The women’s line is packed with summer staples: statement pieces, America’s Cup badge turtlenecks, wardrobe essential cargo pants and Monogram print denim. The iconic Keepall 50 and Noé bags also return in patchwork motifs with the Damier flag with a summery and ultra-refreshing effect. To complete the look, the LV Seaside mules with the Monogram embossed in lambskin and the America’s Cup logo.
For them, the LV Oasis mules with the Damier in grained calfskin or the new LV Deck moccasins in technical knit are the perfect finishing touch to a relaxed and modern silhouette. In a more casual vibe, the new model of LV Trainer sneakers in breathable technical mesh is designed to match the colors of the collection.
As night falls, luxurious dream events by the sea demand a sophisticated aura. For women, the Elegant Summer Evening theme offers ideal options for more formal occasions: long column dresses in white or black crepe are finished with leather or metal details and accessorized with mini Capucines bags. For men, a crisp double-breasted blazer with gold-finish LV buttons and Damier shoulder patches is paired with an iconic long-sleeve shirt, crisp flared trousers, and LV Glove or LV Pacific suede loafers.
In addition to Monogram Waterproof, the highly technical fabric of the Keepall 55, a new Monogram motif is incorporated into the House’s accessories line: the Monogram Storm, ideal for adding a touch of grace to a sporty and casual style.
The Louis Vuitton line of bags is complemented by new and versatile shapes, such as the Sailor Sling or the Float wallet, all of them with the America’s Cup emblem, also present on the Mountain and Christopher backpacks and on the Hamac shoulder bag with blue Monogram Marine.
But the most iconic bag in the collection, specially designed for the 37th Louis Vuitton America’s Cup in Barcelona, ??is the Keepall 50 with the Damier flags printed on it: in addition to being an eye-catching collector’s piece, it will become an exceptional and transversal accessory in the years to come.
