With barely two months to go before the municipal elections, La Vanguardia is launching an interactive platform on its website today for readers to discover which mayor of Barcelona they have the most affinity with. The interactive developed by the public affairs consultancy Public Affairs Experts asks 15 questions on the main topics of debate in the Catalan capital and provides five response options that reproduce a quote from one of the mayoral candidates. At the end of the questionnaire, the user visualizes the degree of affinity with the mayors based on four thematic blocks: economy, infrastructure and mobility, life in the city and society and environment.
The city model, squatting, insecurity, cleanliness, housing, tourism, the economic model, pollution, social exclusion, tactical urbanism, the expansion of the airport or traffic are the axis of some of the questions . Among the five answers that are proposed, the user has to choose the option with which he feels most identified.
The platform is already active and will be available until the day before the May 28 elections. For the selection of the questions, different surveys, barometers and studies have been evaluated from which the four thematic blocks have been defined.
Once the questionnaire is completed, the user will be able to view the percentage of affinity with the candidacy that best represents their intention to vote, both at a general level and by theme. Users who want to carry out this survey must identify themselves with their age, gender, district and neighborhood where they live, and they will be able to share the results on their social networks. The information will be processed and made public in political intelligence articles and analysis.
