Buffalo Bills quarterback Josh Allen recently became the face of a huge Gatorade advertisement in downtown Buffalo, drawing attention from locals and fans alike. The nearly 12-floor long display features Allen’s face with blue Gatorade dripping down, accompanied by the company’s slogan and logo. At night, the sign lights up with blue lights, attracting many admirers to the area.
The issue arose when it was revealed that the building owner did not obtain the necessary permits from the City of Buffalo before putting up the sign. Due to time constraints related to the ad campaign, the owner submitted a permit request in late August, which required a zoning variance. However, the city boards were in recess during that time, resulting in a delay in the approval process. Despite the lack of permits, the sign was deemed safe by a third-party inspection and will remain in place as the approval process continues.
The building owner, Douglas Jemal, has a history of non-compliance with city protocols, leading to summonses and fines for working without a permit. While the sign will not be removed, steps are being taken to ensure compliance moving forward. This incident is part of a larger campaign by Gatorade, with similar ads featuring athletes on buildings across the country.
Josh Allen expressed his surprise at the sudden appearance of the sign and the honor it represents for him. He acknowledged the impact it may have on inspiring others, especially those from small towns or with unconventional paths to success. Allen hopes that his story can serve as motivation for young fans and aspiring athletes to follow their dreams, regardless of their circumstances.
Overall, the Gatorade ad featuring Josh Allen has become a symbol of pride for the Buffalo community, showcasing their support for their beloved quarterback. Despite the permit issue, the display continues to draw positive attention and admiration from fans, highlighting the impact of sports figures on local communities and the power of inspiration in unlikely places.