I love Argentina like few other countries. And to the Argentines, who are cultured, intelligent and creative people. Just look at Argentine cinema and theater, its music, its contemporary art, its literature, its architecture… Buenos Aires is a European capital. The Argentine countryside, from the immense plains to the Andes, feeds the best livestock in the world. Most of the best steak restaurants in the world are Argentine.
When I couldn’t find well-trained advertising creatives here, I brought them from Argentina. They even called me the Argentine ambassador, due to the number of papers that my agency did so that advertising people of that nationality could work here. I also worked in Buenos Aires for a month and a half in 1968 and almost two months in 1969, during the Filomatic razor blades campaign, when Miguel Gila lived there, where I shot twenty advertising spots.
That’s why now I cry for you, Argentina, because I’m afraid that some of your values ??will be lost. It is true that the new president has been elected largely by the people, but I would have liked him to carry a white dove in his hands instead of a chainsaw, which has been used so much in horror movies. I am no one to criticize what more than twelve million people have voted for, but in history some ineffable people were voted for by the people. Of course, democracy is this and it is the best political system I know, but an opposition that controls the government is also democracy. And I think that now, in Argentina, it is essential.
It cannot be that a country that welcomed so many Spaniards and Italians is a place where the Argentines who now live here think that they will no longer be able to return. But maybe I’m wrong, and behind that populist figure there is a good professional, who knows how to surround himself with honest and intelligent people and who can save Argentina from its terrible economic situation. If so, I will rectify it. If not, I will continue crying for Argentina.