They fly to the Manises Airport, take the metro and stop in the center of the city. Some, on the other hand, leave this route to stop at the Nou d’Octubre stop and walk to the Bioparc. These usually go with the family, as revealed by the search for recreational proposals linked to animals. Then both tourist groups come together in the Beniferri neighborhood, where there is a greater accumulation of hotel beds with four hotels between 3 and 4 stars.
It is the route that, in a majority way, the tourists who visit Valencia do, as revealed by a first study on the uses of the tourist card of Valencia. An award-winning report at the Digital Tourist Congress and at the AMETIC AI Summit 2023 and which is a pioneer in the implementation of data analytics to extract knowledge of tourist behavior, with a direct impact on the personalization and interests of each of the travelers who visit the city. Valencia city.
Prepared by the company Deepsense, born in the IDAL research group of the University of Valencia, the report had 46,645 data on tourist uses and incorporated almost a million uses in transport (98,6750), and another 129,260 for purchases of cards and products tourist, available with this card.
It also included meteorological data from the AEMET and the analysis of up to 7,000 opinions on social networks about the 15 tourist spots with the most uses in the city. A huge amount of information that allows you to discover the routine of the traveler who enters the cap i casal.
“We measured the average visit times, because that card forces you to sign in every time you enter a place and we saw that the Bioparc is where the tourist spent the most time, about four hours,” explains Quique García Vidal, CEO of this specialized company. in extracting value from data to help tourism companies make better decisions.
After the Bioparc, tourists spend about three hours and 18 minutes discovering the dolphins and seals of l’Oceanogràfic, which confirms that places related to fauna have a great pull among the traveler.
In fact, the person in charge of Deepsense confirms that nature in general is an attraction for tourists, that parks and green areas stand out, as well as the Jardín del Turia, and that they give good opinions about unique spaces such as L’Albufera.
But, all in all, the jewel in the tourist crown is the Central Market, the place most valued by travelers who, in their opinions, highlight the gastronomic wealth of the city. On the rating scale (from 1 to 5, the scale used in this sentiment analysis), the space achieved a score of up to 4.9.
The Valencia Tourist Card allows you to enter the municipal museums and monuments for free and obtain special discounts in the main tourist attractions of Valencia, as well as free movement on urban and metropolitan buses, the metro, tram and commuter trains.
Among its users, the report revealed that 43% of travelers come as a couple, 23% in groups of adults and 21% as families, the latter conclusion reached after analyzing that ticket purchase operations in these cases included child tickets. These same travelers also acquired the cards next to the Oceanogràfic, L’Hemisfèric or the Museu de les Ciències, whose admission price could apply up to a 10% discount.
Another of the conclusions drawn reveals that 80% of tourist card purchases are concentrated in users from 8 countries and the main one is Italy. And among their behaviors, they all look for weather information. Then there are also differences: German tourists are more interested in information on specific places such as the Central Market, the Lonja or tourist attractions, while Italians are more concerned with knowing how to get to the city rather than listing what to visit in it.
