If cowboy boots led the big assault last summer, their reign in the western universe has been called into question with the explosion of fringes. Isabel Marant made her boho folk claim last season and now Miuccia Prada, Maria Grazia Chiuri and Victoria Beckham have filled their spring-summer 2024 collections with fine threads that dance without complexes.
A heritage that has its roots in the American Wild West, but found its most glamorous moment with the flapper explosion of the 1920s. Those young women who defied social conventions by drinking, smoking and driving have served as inspiration to bring back a trend that has never completely gone away.