Barcelona has been filled with international celebrities in recent days. Ana de Armas hid under dark Raybans on Wednesday to walk along Passeig de Gracia and Léa Seydoux confirmed to the press weeks ago her visit to the city. The reason is the big parade of the Cruise collection that Louis Vuitton is preparing this Thursday in Park Güell. A display of luxury to celebrate the highest level of tailoring and the historical link between the French brand and the Catalan city.
The monumental part protected by UNESCO of the modernist gardens designed by Gaudí has ??been protected since Wednesday to prepare for the great event and throughout this Thursday it will not be possible to park on Olot, Larrard, Mercedes, Marianao streets and Santuari Sant avenue. Josep de la Muntanya. All this, added to the damage suffered in a part of the main stairs – for which the firm has assumed responsibility and has agreed to cover the repair costs – has caused several neighborhood mobilizations.
Barcelona City Council has spoken out on the matter and has highlighted the economic and social impact that this event is having on the city. “This great event with an international dimension represents an opportunity to strengthen the sector that is already strategic in the city, such as the creative industries,” he explained in a press release and added that this sector adds “180,000 linked jobs, 15.2 % occupancy of the city and an interannual growth four times higher than the average between 2022 and 2023.”
To warm up the engines, the firm has organized several cultural activities for international guests, such as a private visit to the Juan Miró Foundation preceded by a dinner on the terrace of the space by chefs Gonzalo Hernández and Rafael Zafra, from the Amar restaurant. “There were people from all over the world,” says one of the guests.
The guest list for the big event, which starts in the Catalan park at seven in the afternoon with a cocktail and a performance by a Spanish artist, is one of the best kept secrets of the day. The attendance of the firm’s great brand ambassadors, such as Zendaya or Saroise Ronan, is being considered, however, and the presence of Hiba Abouk, Ana de Armas and Léa Seydoux is confirmed.
After the presentation of the Cruise collection designed by the creative Nicolás Ghesquière, which begins at 8 p.m., guests will be taken to a private party at another cultural venue in the city.
But the great luxury fashion party organized by Louis Vuitton does not end this Thursday. The French brand closes its visit to Barcelona on Friday with a brunch on the terrace of the Hotel Monument and a meeting at Casa Evarist Juncosa so that guests can once again take a look at the Crucero 2025 collection, which will hit the windows in November.
