Barça will wear a different sponsor on the shirt they will wear next Sunday in the Clásico. The Blaugrana club announced this Friday that against Real Madrid at the Santiago Bernabeu (4:15 p.m.) they will replace the Spotify logo with the emblem of the famous rapper Drake.
It will be the first time that the Catalan entity changes the image of its shirt for a match for another of one of the main artists of the streaming music platform, an action that “is part of the partnership with the club and that is included among the activities that will be carried out within the alliance of both brands to offer innovative experiences for football fans and at the same time help reach new audiences through music”, explains Barça.
Spectators from around the world who follow the game will see the silhouette of an owl, which corresponds to the logo of the brand promoted by the Canadian singer, winner of four Grammy awards and the first to reach 50,000 million reproductions on Spotify. “By putting the Drake logo on the front of the shirt, Barça and Spotify want to celebrate the milestone achieved by the singer, by being the first artist to get 50,000 million views of his songs on the platform,” highlights Barcelona.
The changes to the front of the shirt were foreseen in the sponsorship agreement that Barcelona signed last March with the Swedish multinational. As part of the action to commemorate the record achieved by the singer, it is also planned that the Barcelona footballers will wear a special version of the shirt during the pre-match warm-up, which will show Drake’s name and the number 50 on the back, with the Spotify logo on the front.
The same Canadian rapper has published through his Instagram profile, which has more than 120 million followers, a photo with the shirt that Barça will wear against Real Madrid on October 16.
In Spanish football, the most similar precedent that is remembered is the agreement between Atlético de Madrid and Columbia Pictures between 2003 and 2005. The red and white shirt in matches became a kind of billboard, in which it wore logos or names of films produced by the film company.
