The New Year’s Eve Chimes are undoubtedly one of the most important television moments of the season for the different television networks. While some communication groups like Atresmedia have once again opted for established faces on the small screen (they have trusted Cristina Pedroche and Chicote on their main network for years), others like Mediaset and TVE have innovated with the debut of Marta Flich or Ana Mena eating the grapes live.
Everyone knows that Dabiz Muñoz’s wife’s dress has become one of the great mysteries of the year, which is why Antena 3 generates much more expectation than rival channels. After waiting several days to obtain the data (which cannot be known on holidays), the companies that measure audiences have made public the results of the big day and have shared which network won.
As expected, Antena 3 placed first on the podium by scoring a large 29% audience share and 4,309,000 viewers on average. However, it should be noted that they have lost 4.5 share points and 926,000 viewers compared to 2022.
For its part, La 1 de Televisión Española won the silver medal by signing a large 26.1% share and 3,890,000 viewers on average. It should be noted that the public channel had the presence of the soccer player and Women’s World Cup champion Jenni Hermoso, so there was also a lot of expectation for said event. Furthermore, RTVE is positioned as the leader if we add the data from all its channels, since it reaches 4,639,000 viewers (3,890,000 from La 1, 606,000 from La 2, 82,000 from the 24-hour channel, 38,000 from Clan and 23,000 from Teledeporte). .
By far, but completing the top 3 of the most watched channels to usher in the new year, we have Telecinco, a channel that made an 8% share and brought together 1,185,000 people behind the screen. La Sexta settled for a 4.8% share and 727,000 followers.
The audience was also surprised by the broadcast of TV3’s Campanadas with Laura Escanes and Miki Núñez, as it set a great figure: 36.2% share (in Catalonia) and 1,007,000 viewers on average, far surpassing the rest of the autonomous chains.
As indicated by the consulting firm Barlovento Comunicación, television consumption in the 2023-2024 Campanadas was 16.3 million total viewers, 814,000 fewer viewers than the previous year.
These data confirm that every year more people abandon the habit of watching free-to-air television and opt for other forms of entertainment, as well as other audiovisual offers such as streaming platforms.