Last Monday, in the heart of Callao Square in Madrid, the cosmetic surgery clinic company Dorsia placed an impressive 37 x 14 meter advertising canvas that will be visible until May 15. “Another summer changing the panorama of the beaches,” can be read on the canvas. In this way it tries to give a new dimension to its Fue Dorsia campaign to promote breast augmentation.
However, not everyone liked the campaign. Not at all. Tit
The activist brand has added that the banner is “a shame” because it promotes the rise of eating disorders (ED). “Panorama? The one with the beaches full of snoops (…) How can that be legal?” Teta asked.
In order to denounce the campaign, Teta
The activist brand has also revealed a series of shocking data: “In Spain, every year 80,000 women get breasts (60% under 30 years old). Cosmetic surgery has increased by 215% in eight years without patients’ mental health being evaluated. The average age of the first cosmetic touch-up is 20 years.”
“Another summer encouraging people to be ashamed of their natural bodies and not step on the beach”, “With how hard it is for me to wear a bikini in summer… this campaign is vomiting” or “The world is going to shit”, are some of the comments from users on Instagram.
