Ever since Donald J. Trump won the presidency, Democrats have stuck to a winning electoral playbook: From congressional races to presidential ones, they’ve nominated well-liked, moderate candidates who could appeal to nearly any voter who disliked Mr. Trump and his allies.
It hasn’t always been easy for Democrats to follow this playbook. But when the stakes have been highest, they’ve managed to do so — from preventing the nomination of Bernie Sanders by elevating Joe Biden four years ago, to pushing Mr. Biden to abandon his re-election campaign.
With President Biden bowing out of the race Sunday and endorsing Vice President Kamala Harris, Democrats still won’t find it easy to follow their time-tested approach. Many Democrats have coalesced behind Ms. Harris, but she doesn’t start the campaign as the kind of broadly acceptable candidate Democrats have put forward to great success during the Trump era.
At the outset, one enormous caveat is necessary: Ms. Harris became a candidate for president only on Sunday. She will have every opportunity to reintroduce herself to the nation, distinguish herself from Mr. Biden and rally Democratic voters in the weeks ahead. Similarly, her opposition will have every opportunity to criticize her handling of the border or her support for a ban on fracking or for Medicare for All. In the end, her standing could easily change for the better — or worse.
But a majority of voters have long had an unfavorable view of her. She has trailed Mr. Trump in nearly every national and battleground state poll conducted so far this year. In the most recent New York Times/Siena College poll of Pennsylvania, just 42 percent of likely voters said they viewed Ms. Harris favorably — well short of the 51 percent who had a favorable view of Mr. Biden in the state ahead of the 2020 election. It’s even lower than the 46 percent who said the same for Mr. Trump in the recent poll.
With numbers like these, a Harris-Trump matchup doesn’t look much like the 2020 presidential election, when Mr. Biden prevailed as a moderate candidate who was liked by a majority of voters. Instead, it’s more like the Biden-Trump contest of a month ago, before the debate, when Mr. Trump led narrowly and the race seemed poised to be decided by the fickle voters who dislike both candidates — the so-called double haters.
The challenges of beating Trump if Harris becomes the nominee are clear. Harris’s favorability ratings have been below 50 percent, and she has trailed Trump in most national and battleground state polls. This presents a significant hurdle for Democrats looking to follow their successful electoral playbook of nominating well-liked, moderate candidates.
While Harris has the opportunity to reintroduce herself to the nation and rally Democratic voters in the weeks ahead, she will also face criticism from her opponents on various issues. Whether her standing will change for the better or worse remains to be seen. The upcoming election could potentially be decided by the voters who dislike both candidates, similar to the Biden-Trump contest of a month ago.
In order to secure a victory against Trump, Harris will need to address the concerns of voters and work on improving her favorability ratings. The road ahead may be challenging, but with strategic campaigning and effective communication, she could potentially overcome the obstacles and emerge as a strong contender in the race for the presidency.
