Greenhaus, a creative marketing agency based in San Diego that caters to tourism and leisure clients, has recently appointed Casey Soulies as its first chief media officer. Soulies brings with him 18 years of experience from The Shipyard’s San Diego office, where he held the position of VP of digital media. During his tenure, he worked with various tourism and retail clients, including Visit California, San Diego Tourism Authority, Visit Napa Valley, JetSuiteX, and the San Diego Zoo and Wildlife Alliance.
In his new role at Greenhaus, Soulies will be responsible for overseeing media strategy for existing clients and exploring new opportunities for the agency. Greenhaus currently works with clients such as Visit Dallas, Visit Anaheim, Visit Santa Barbara, and Visit Newport Beach, among others. Paul Whitbeck, managing partner of Greenhaus, expressed excitement about Soulies joining the team, stating that his expertise will help drive the agency’s growth and ensure that media plans are adaptive and scalable in today’s digital landscape.
Soulies himself expressed enthusiasm about his new position, emphasizing the opportunity to lead the media team in a forward-thinking manner and develop unique media campaigns for clients. With Greenhaus’s focus on leveraging digital partnerships, AI, and video content, Soulies aims to keep clients ahead of digital trends and deliver impactful media strategies.
Founded in 1996, Greenhaus has a long-standing history of working with home communities, urban project resorts, and civic entities across 21 states and Mexico. The addition of Casey Soulies as chief media officer signifies the agency’s commitment to innovation and growth in the ever-evolving digital marketing landscape.
In a separate industry update, Haven Brady, a digital strategy expert with over 17 years of experience, has joined San Diego marketing agency MindgruveMacarta as vice president of integrated strategy. Previously, Brady held leadership positions at USClaims and MDVIP, both of which have been clients of MindgruveMacarta. In his new role, Brady will lead strategic functions such as branding, marketing, commerce, and lead generation programs for global clients of the agency.
Chad Robley, chairman and CEO of MindgruveMacarta, commended Brady’s expertise in performance marketing and retail media strategy, highlighting his proven track record in various industries. With over 300 employees, MindgruveMacarta has been recognized as an Inc. 5000 Fastest Growing Company for seven consecutive years, reflecting the agency’s success and reputation in the marketing industry.
Additionally, Small Girls PR, a boutique public relations agency with Jack in the Box as one of its clients, has been acquired by Orchestra, a New York-based holding company. The acquisition is seen as a strategic move to enhance Orchestra’s consumer capabilities, with Small Girls PR retaining its name and leadership team under the new ownership. The merger aims to combine creative strengths and expand the reach of both agencies in the competitive PR landscape.
As the media landscape continues to evolve, these recent developments in the marketing and PR industry highlight the importance of innovation, strategic partnerships, and staying ahead of digital trends to meet the evolving needs of clients and audiences. The appointments of industry veterans like Casey Soulies and Haven Brady signal a commitment to driving growth and success in an ever-changing business environment.
