Cadena SER in the Valencia Region begins the year 2024 with significant changes in daily programming. Changes that fundamentally affect the directors of some of the radio spaces who are currently audience leaders and who seek to adapt to new times, reach more audiences, and address new topics.
The first change has to do with the leading morning program in Valencia. The until now director of the program ‘A Vivir Comunitat Valenciana’, Jèssica Crespo, joins the team of ‘Hoy por Hoy Valencia’, a program that she will host together with Arturo Blay, until now director of ‘Hoy por Hoy Locos por Valencia’ (previously ‘We are not Crazy’) with Amadeo Salvador.
Both, Amadeo Salvador and Arturo Blay, have hosted a program for the last 27 years that has been a daily reference in the Valencian radio scene, splashing current events with freshness and touches of humor. After 27 years, the program ends its broadcast. Starting Monday, January 8, the space for ‘Hoy por Hoy Locos por Valencia’ will be occupied by ‘Hoy por Valencia’.
With a 44-year career in the SER, Arturo Blay, in addition to co-directing the program ‘Hoy por Hoy Locos por Valencia’, has worked on Radio Mediterráneo and Los 40 Principales, a station for which he was a delegate in the Community for some years. Arturo Blay has also collaborated with M80 and Carrusel Deportivo Valenciano, promoted and directed the magazine ‘On the Rocks’ and has written several musical biographies and articles in publications such as La Cartelera Turia.
Jèssica Crespo has been part of the SER team since 2006 except for a 4-year break when she was directing the mornings of À Punt Radio, in addition to presenting different programs on regional television. At SER she has directed the agricultural information program ‘La Llavor’, in addition to the ‘Hoy por Hoy Comunitat Valenciana’ program during the last months of August. For three years now, Jèssica Crespo has directed the Sunday program ‘A Vivir Comunitat Valenciana’.
The weekend at SER is a matter of Inma Pardo
The incorporation of Jèssica Crespo to the mornings of Radio Valencia forces changes in the direction of the program ‘A Vivir Comunitat Valenciana’, the leading regional radio program every Sunday, which from now on will be hosted by Inma Pardo.
Inma Pardo has been part of the SER editorial team since 1991. She has worked on the morning news programs of Hoy por Hoy and Hora 14 Comunitat Valenciana, later becoming afternoon editor and director of the regional edition of La Ventana and the informative Hora
25. He was also part of the team for the national broadcast of ‘A Vivir que son dos días’ and for more than a decade has directed the program ‘SER Viajeros’.
Jose Forés Romero, new addition to the SER
Inma Pardo will continue to lead ‘SER Viajeros’, a program she carries out with Santiago Botella. In addition, she will assume the direction of the Hoy por Hoy Comunitat Valenciana program during the month of August. The La Ventana program will now be directed by Jose Forés Romero, who joins the SER editorial team in the Valencian Community.
Jose Forés Romero began his career in 1999 at Radio España. Since then he has worked at 97.7 Radio, Las Provincias, a company in which he developed his work in both radio and television and in its web edition. Later he was responsible for the morning radio program ‘Despierta Valencia’, on CV Radio, and a delegate for El Periódico de Aqui in its Valencia edition. After that journey, he became part of the Plaza Group, both in Plaza Radio and Valencia Plaza.
It is expected that all these changes that Cadena SER is going to undertake in the daily programming of the Valencian Community will occur from January 8. That day Jèssica Crespo and Arturo Blay will premiere, starting at 12:20 p.m., the new ‘Hoy por Hoy Valencia’ and Jose Forés Romero will debut at 7:20 p.m. on the SER antenna with the regional version of La Ventana . Inma Pardo will debut as director of A Vivir CV on Sunday, January 14.
Let us remember that last Wednesday the 20th Amadeo Salvador, the well-known presenter of Cadena SER in Valencia, put an end to 44 years of radio. With the retirement of Amadeo Salvador, a unique stage in Valencian radio comes to an end. And for the last 27 years, Amadeo Salvador has hosted, together with Arturo Blay, another of the most veteran broadcasters, the program Hoy por Hoy Locos por Valencia (previously ‘We are not crazy’), a magazine that has been a daily reference in the Valencian radio scene, and that sprinkled current events with freshness and touches of humor.
