Telecinco is going through a difficult time. The new leadership of Mediaset España made a series of decisions for the new season (such as canceling the program dedicated to the gossip press Sálvame) that has caused a more than considerable decrease in its audiences.
In an attempt to ensure good results in the afternoons, the new leaders of the communication group decided to transfer the veteran television presenter Ana Rosa Quintana to a new space called TardeAR, which would be very similar to Ana Rosa’s program.
After three months on the air, the afternoon show that has collaborators of the caliber of Vicky Martín Berrocal, the singer Alaska and Mario Vaquerizo is not getting off the ground and is not producing the expected results.
Despite the poor audience data, the network has decided to leave it on the air to try to gradually penetrate the public in our country and make a comeback. The maintenance of Ana Rosa’s program greatly surprised the network’s viewers, since the businessmen did not hesitate to cancel Chinese Tales, Jorge Javier Vázquez’s program that premiered in September and that did not obtain the expected data.
Last Wednesday, November 15, Quintana’s program focused, like many others, on talking about the investiture debate of Pedro Sánchez, a very controversial topic that has given rise to a lot of talk in recent days.
This morning, when the audience data came to light, the Madrid presenter found the worst news: she set a new historical low. Yesterday afternoon, TardeAR achieved a very poor 7.1% audience share and 635,000 viewers on average. It must be taken into account that, before releasing the program, Joaquín Prat’s friend expressed that any data below 14% would be “a failure.”
The results of the Telecinco program show that viewers are betting on other current affairs programs such as the one presented by Sonsoles Ónega, which yesterday achieved a very good 12.1% share and 1,105,000 viewers on average during its broadcast period.
It should be said that Y Ahora, Sonsoles follows a strategy focused on not broadcasting advertisements and that the network has avoided advertising breaks during this space to avoid the loss of viewers, something that directly clashes with the advertising model defended by Ana Rosa Quintana and its program.
