Inspiration and daring are two of the characteristics that have marked the professional career of Alejandro Mesonero-Romanos (Madrid, 1968). The Spanish designer has been responsible for the Alfa Romeo Style Center for two years and his function is focused on renewing the brand from the point of view of product design. Among his objectives is the transformation and modernization on his way to the total electrification of a world emblem with the historical relevance of the Milan firm, which accumulates legendary victories in competition and numerous emblematic models in its 110 years of existence.
A car enthusiast, Mesonero-Romanos studied at the Elisava Higher School of Design and Engineering in Barcelona and later a master’s degree in Automotive Design from the Royal College of Art in London. He is the creditor of a solid international reputation in the automotive design sector thanks to the experience acquired in Spain, Korea and France. Director of the SEAT and CUPRA design area for almost a decade, his contribution was decisive in the birth of the performance firm, with models such as the Formentor, and the Born and Tavascan concepts, as well as in the “rebirth” of the manufacturer from Martorell, with the fourth generation of the León, the fifth of the Ibiza or the unprecedented SUV range: Ateca, Arona and Tarraco.
His creations, always innovative and avant-garde, have demonstrated the ability of good design to stimulate and increase the attractiveness of a brand. But the weight and importance of his contribution to the visual construction of his own stylistic language also lies in a point of view that is always functional and strongly oriented towards the driver. From ergonomic solutions, through aerodynamics, to driving pleasure, each area of ??development requires meticulous attention to detail with a critical and incisive eye until the desired emotion is conveyed through a symbolic, coherent and cohesive image. .
The involvement and passion of Mesonero-Romanos are the key to his contribution as a creator so that a model or an aesthetic philosophy transcends a product and is projected to all areas and spheres of a brand until it is endowed with a distinctive character and relevance. charismatic and outstanding.
