A new edition of the 080 Fashion Week, more innovative and with a clear focus on sustainability in the industry, arrives on October 24 at the Modernist venue in Sant Pau. The general director of Commerce, Jordi Torrades Aladren, the general director of the Consorci de Comerç, Artesania i Moda de Catalunya (CCAM), Agnès Russiñol Amat, and the director of the Fashion Area and project manager of 080 Barcelona Fashion, Marta Coca Ortiga, presented this Wednesday at the Hotel The Hoxton in Barcelona all the new features of this 32nd edition.
“We want to take another step towards the internationalization of Barcelona and its fashion industry,” Marta Coca introduced as a starting point for the primary objective of the Catalan catwalk. However, and beyond this obvious intention, the director of the Fashion Area of ??080 Barcelona Fashion has detailed that this edition seeks to explore the creativity of fashion from its link with other disciplines.
Thus, digital art becomes the protagonist of Barcelona Fashion Week this year and it is precisely through it that the platform wants to help participating brands understand this new society, its way of consumption and its relationship with the technology. The Moco Museum of Barcelona, ??one of the partners of this edition, will install five NFTs by the Argentine artist Pilar Zeta for the occasion and the famous Misato studio will make an important foray into these fashion days with the presentation of a digital work.
“In the Open Area of ??the venue you can enjoy a digital artistic creation by Andrei Warren from Misato Studios,” adds Coca. The renowned digital artist has become, together with his studio of Serbian origin but based in Barcelona, ??a global reference in the field of 3D, collaborating with brands such as Mugler, Converse, Oysho and many others.
The fashion industry today cannot be understood without its commitment to sustainability and responsible consumption. With the aim of promoting this vision, the Catalan catwalk has developed a project open to the public and named 080 Reborn in which it will delve into the reuse of denim and upcycling as an artistic expression to give a second life to one of the most polluting fabrics. of the industry.
And like sustainable fashion, inclusion and feminism have an important and necessary representation on this catwalk. Beyond frequently manifesting itself through the participants’ collections – through specific statements or through genderless lines – the organization highlights that the CCAM is betting this edition on a more diverse and inclusive casting of models in which, it says, “all ethnicities, bodies and gender identities have representation.”
Beyond the alternative artistic circuit that 080 Barcelona Fashion offers this year, the organizers do not forget to highlight the great attraction of these days: the catwalk. Innovation comes together in a poster enriched with new names in the industry that are rising strongly and others already known that are joining this edition. This is the case of Le Machet, Cherry Massia and Carlota Barrera, the latter coming from the London catwalk, Como la Trucha al trucho, which for the first time moves away from swimwear fashion and Syndical Chamber, which challenges social archetypes and rethinks the way What the new generations want to wear.
But beyond the emerging names, the Catalan catwalk does not forget the heavyweights of the industry. Custo Barcelona, ??Simorra, Lebor Gabala, Lola Casademunt, Guillermina Baeza and All That She Loves, represent the craftsmanship and evolution of the Catalan fashion industry on the international scene.
The list is completed by names such as the creative and influencer Gala González, who presents the new Amlul collection, Dominnico, Eñaut, Escorpion, Habey Club, Natahlie Chander, One real World, Outsiders Division, Paolo Leduc, The Artelier and The Label edition.
