The pandemic changed the way we communicate. And the young people of Madrid know it. New technologies have limited social interactions between people.
86% of young people from Madrid between the ages of 25 and 39 want to have more of a social life and be able to get together more with friends and family, according to a study on Socialization Trends and Habits prepared by CS On Research for Royal Bliss.
Nine out of ten respondents consider that the post-pandemic world “has brought about a change in social interactions, by allowing instant communication and long-distance communication, but it has limited social interactions between people.” This is recognized by 29% of those surveyed.
According to the research carried out, “young people from Madrid meet with friends and family around 1.6 times a week and 25% only do so once. The study also shows that 26% hold these meetings once a month or even less.
67% of those surveyed meet in the afternoon, although afterwork or afternoon sessions are gaining popularity. And the night, which was previously the queen of going out, now 43% of those surveyed are likely to meet at that time of day.
79% of young people in Madrid like to socialize in a bar, cafe or restaurant. This percentage coincides with other studies, such as the Horeca Consumer Trends, which concludes that 63% of Spanish consumers choose to go to bars and pubs, compared to 48% of the European average. And among the drinks chosen, mixed drinks remain a popular drink, particularly among women and consumers between 20 and 30 years old, according to Conecta.
