Subscriptions to streaming platforms will amount to 1,790 million in 2029, as can be seen from a study by Digital TV Research. Considering that, according to the World Population Prospects report, the number of inhabitants of the Earth is about 8,045 million, by the end of the decade, 22% of people will enjoy this service.
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Among these powers is, in third place, the United States, whose number of inhabitants is 336,000 million. The sixth position goes to Nigeria, where 222 billion people live. Half of these nations have very solid audiovisual industries. In fact, Bollywood, in India; Hollywood, in the United States; and Nollywood, in Nigeria, are the main production centers, exactly in this order.
None of these screen giants, each with their cultural, thematic, aesthetic and economic peculiarities, has neglected the market for services called SVOD, for its acronym in English: subscription video on demand. Thus, the strength and growth of these countries leads to an increase in platform clients, both global and territorial.
This is one of the reasons why, by the end of the decade, there will be more subscriptions of this type in the world than cars, vans, buses and trucks on the road. Specifically, the Digital TV Research media research team predicts that these subscriptions will increase by 321 million between this year, 2023, and 2029. The biggest boost will come from the United States, with approximately 30 million.
Next, on the list of experts, appear Brazil, with 23 million, and India, with 27 million. Half a dozen North American companies will accumulate 946 million paying users then, compared to 751 million today. The leader will be Netflix, which will add 44 million customers, bringing it close to 300 million. And it will be followed by Amazon Prime Video (296 million) and Disney (192 million).
Digital TV Research specialists highlight that this latest entertainment multinational will progress less than its competitors in Asia because its investments in this territory will be relatively small. Apple TV, Paramount and HBO Max subscribers will not reach 190 million within six seasons. In addition, the total of new on-demand viewers in China will exceed 390 million, as concluded by Digital TV Research principal analyst Simon Murray.