Winter sales are just around the corner. The official date that marks the beginning of the discount season is January 7, but more and more fashion brands are deciding to advance to this day and offer most of their seasonal products at very succulent prices to facilitate purchases. shopping for the Three Wise Men.
Another strategy that brands like Zara follow is to offer discounts earlier in their mobile application and online store, a bet that has worked very well and has increased sales of Inditex’s flagship. These are the official dates of the start of the sales in the most prominent brands:
If there are no last minute surprises, the star brand of the Galician group will begin its sales in the App and online store on January 6, Three Kings’ Day, in the afternoon. Normally, in the App the start time is at 9 p.m., while they start at 10 p.m. in the online store. A day later, on January 7, customers will find the discounts in physical stores.
This Zara strategy also applies to the rest of the brands of the Inditex group: Massimo Dutti, Lefties, Oysho, Bershka, Zara Home, Pull
The Catalan brand has been moving forward to the official sales date for years. Last year it was on December 29 on their website with discounts that reached up to 50%. Later, on January 3, and two days before the arrival of the Three Wise Men, the firm applied these discounts on products in its physical stores. According to various media, this year in in-person stores the sales will begin on January 2.
The company will wait until January 7 to start with discounts in its different sections. However, you should be alert on their website, as they always offer some discount to make Christmas shopping easier.
The Swedish giant will start the sales on December 28, an ideal occasion to purchase dresses for New Year’s Eve and buy the latest gifts for the invisible friend and the Three Wise Men. In your online store you can already find several discounts.
The lingerie and swimwear brand is already applying discounts of up to 60% on its different products such as pajamas, sweaters or bathrobes.
The El Corte Inglés fashion brand will follow the company’s strategy of applying its discounts starting January 7.
Bimba y Lola is another of the brands that has advanced to the sales with its ‘Xmas Promo’, a section that includes a selection of clothing and accessories to sign up for Christmas. The rest of the products will be on sale starting December 28.
The fashion brand already offers discounts of up to 50% on several of its garments.
The Tendam group firm will begin its sales on December 28, although if you visit the online store you can already purchase some of its discounted designs, including brands such as Slowlove or Pedro del Hierro.
The online store will begin its discount season starting December 26, just one day after Christmas.
