The style of the Succession series has set a trend in the world of fashion: the much recreated silent luxury. The wardrobe of Shiv Roy, the only daughter of information mogul Logan Roy, perfectly exemplifies the trend: high-quality, discreet clothing at high-end prices (quality is paid for). Three characteristics that coincide perfectly with the philosophy of Hereu, a Catalan brand that, without knowing it, sneaked one of its most iconic bags into one of its looks last season.
This is the Calella model from the Catalan company Hereu, a tote bag that is already considered a classic of the brand and a very good representation of the silent luxury aesthetic that is so popular. It is a bag that fits perfectly with the style of Siobhan Shiv Roy, embodied by the Australian Sarah Snook, an ambitious woman with a lot of initiative in a world led by men.
Shiv Roy’s style is a benchmark for what is known as the “CEO look”, a perfect mix between the elegance of a wealthy business woman and the comfort and versatility necessary for everyday life. From very privileged backgrounds, Shiv does not need to flaunt her wealth through her wardrobe and we rarely see her in very bright colors or large prints.
The essence of the CEO look, which coincides in many points with silent luxury, is the quality and exquisiteness of the materials of the garments, without falling into excesses of logos or stridency, and the Calella bag is the ideal accessory to complement them. Its large size, long handles and minimalist – but not boring – design make it a useful and versatile bag, perfect for your wardrobe at any time of the year.
In addition to the classic model, made of canvas and leather stitching, and the more wintery versions in suede and calfskin; This season Hereu is diving headlong into summer with new materials and colors available. The Calella has been reimagined in raffia – in one or two colors, always following the firm’s characteristic neutral palette; in mesh fabric, the freshest and most beachy variant; and in leather with a worn effect for a casual look without losing the elegance that accompanies Hereu bags. These novelties are not at odds with the existing models of the Calella, which is already, without a doubt, one of the most recognizable icons of the firm.
It is not the first time that Calella falls in love beyond the Alicante workshop where it is made by hand. Actress and businesswoman Gwyneth Paltrow has been selling it for years on her Goop platform and it has appeared in numerous publications in fashion magazines such as Harper’s Bazaar and VOGUE.
